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Publisher Insider

Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.

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Tiny FB pages now driving 10k-100k clicks a day

MAY 26, 2026 PUBLISHER INSIDER This is one of the most important newsletters we've ever published. Make sure to read both the analysis of the market and how to navigate it, and our take on some of the most important headlines over the last week. 3-Second Summary: Facebook and Google Discover need to be the foundation of your publishing strategy. The Publisher Insider newsletter is brought to you by Publisher in a Box-- the best of the best in publisher monetization. 🚨 INSIDER ANALYSIS OF THE...

MAY 21, 2026 PUBLISHER INSIDER Google releases more updates to kill whatever remaining search traffic publishers had left: "publisher referrals will likely further decimate from here." And Facebook lays off thousands of employees while continuing to kick publishers where it hurts this quarter - but not all of them. Today's edition tells you exactly where to position for the rest of the quarter. Read every word. The Publisher Insider newsletter is brought to you by Publisher in a Box-- the...

MAY 19, 2026 PUBLISHER INSIDER Major changes are rolling out across all of Meta, with major impacts cascading to all parts of Facebook and Instagram. Major publishers are preparing for a world with ZERO search traffic. And much more. Here's what you need to know to stay ahead. The Publisher Insider newsletter is brought to you by Publisher in a Box-- the best of the best in the world at publisher monetization. 🚨 INSIDER ANALYSIS OF THE WEEK - PART 1 This is the real reason behind all of...

MAY 14, 2026 PUBLISHER INSIDER Is the $0.01 per Like era on Facebook officially ending? A screenshot from inside Ads Manager has the entire publisher community asking the question this week. Don't miss this analysis as it might change the way things work on Facebook forever. Plus a major new Google update is deindexing hundreds of publishers' websites. And much more. One more thing. We just launched the $10K/mo Facebook Profit Playbook + Valuation: a bundle of 7 deliverables that create a...

MAY 13, 2026 PUBLISHER INSIDER Over the last year we have run thousands of Elite Consulting prospect calls. The same piece of feedback came back over and over. "Your free content is the most comprehensive Facebook publishing material on the internet. Your consulting starts at $8,000 and runs north of $65,000. We need something in the middle." So we built it. The $10K/mo Facebook Profit Playbook + Professional Asset Valuation. Live now at $499. This is not generic. Off-the-shelf advice tells...

MAY 12, 2026 PUBLISHER INSIDER If you're an influencer on YouTube or TikTok, this might just be the most important thing you read all month. And - Facebook and Instagram are hard at work at their crusade to improve the platform for users and boost publishers' earnings potential. This time they've purging millions of followers overnight - see how it impacts you here. Let's get started. The Publisher Insider newsletter is brought to you by Publisher in a Box-- the best of the best in the world...

MAY 7, 2026 PUBLISHER INSIDER Facebook just turned its bonus dashboard into an opt-in filter (this is a big one as it can represent a huge chunk of publishers' revenue). Miss the click, forfeit tens of thousands of dollars in cash. Plus: Instagram and X kill the aggregator trade, Meta's AI starts scanning bone structure for age, Threads tests trending topics (and Facebook is next), and Reddit ad revenue jumps 74% YoY. Read on to understand exactly what changed across the platforms this week,...

MAY 5, 2026 PUBLISHER INSIDER After a brutal April, the publishing market is starting to recover - fast. What we've been saying for two weeks now is coming true (as always!). Revenue, views and RPMs across the market, and anecdotally, are all trending in the right direction. If you're not starting to see a recovery in your assets this month, you may have a strategy or execution issue. The Publisher Insider newsletter is brought to you by Publisher in a Box-- the best of the best in the world...

APRIL 30, 2026 PUBLISHER INSIDER Another day another scandal in the world of online publishing - this time it's one that happened in secret and only a handful of organizations are aware of (like yours truly). The good news: the market conditions for publishers may not be as bad as everyone assumed over this last month. The even better news: things are about to pick up in May. Read on to understand just what the hell is going on these last 30 days, and what's to come. Publisher Insider is...

APRIL 28, 2026 PUBLISHER INSIDER This is a HUGE update. Google's most volatile core update in history. A single Instagram page nets $320,000 in one year. And the most important prediction of the year for publishers monetizing with Facebook. And more. Don't miss this one! Publisher Insider is brought to you by Publisher in a Box-- the best of the best in the world at publisher monetization. 🚨 INSIDER ANALYSIS OF THE WEEK PREDICTION: Facebook is about to pay publishers a lot more -- here's why...