JANUARY 29, 2026 PUBLISHER INSIDER 💎 EXCLUSIVE We’ve opened a WhatsApp community for publishers and it’s growing fast We’ve launched a private WhatsApp group called Publisher in a Box Community! It started small but the group’s filling up fast, and the conversations are better than we expected. It’s all publishers of all sizes - discussing anything from content monetization to running traffic and dealing with Facebook. If you’ve been following our X account, you already know the type of stuff...
5 days ago • 4 min read
JANUARY 27, 2026 PUBLISHER INSIDER 🚨 What you need to know this week 1. Facebook is handing out monetization invites faster - and to smaller Pages than ever. Pages that are set up correctly are getting approved in as little as 30–60 days, not the long wait everyone used to expect. And this isn’t just for big accounts. We recently saw a Page with around 4K followers get the invite. That tells you everything. Facebook is no longer waiting for massive scale. It’s prioritizing quality,...
7 days ago • 5 min read
JANUARY 22, 2026 PUBLISHER INSIDER Your next question: what actually makes money on Facebook now? Facebook monetization isn’t evenly distributed, and it never will be. As platforms tighten quality, clean up AI slop, and concentrate payouts, money flows to a smaller group of content categories that advertisers actually fight over. We’re already seeing it play out. Same formats, same strategies, wildly different payouts depending on the niche. Some pages struggle to break four figures. Others...
12 days ago • 3 min read
JANUARY 20, 2026 PUBLISHER INSIDER 🚨 What you need to know this week 1. Facebook just changed how Reels get distributed and it’s a big deal for creators. Meta stopped guessing what people like. They’re now asking users directly. Quick in-feed questions, simple answers. Then the AI listens. The result is - Reels recommendations jumped from about 48% accuracy to over 70%. That’s a massive improvement, and Meta says engagement and retention are already up. What does this mean in real life?...
14 days ago • 4 min read
JANUARY 15, 2026 PUBLISHER INSIDER 📉 Short-term dips showing across Facebook earnings and views Over the last week, we’ve had dozens of publishers report drops in views and earnings in the 30–50% range. First thing: a chunk of this is normal seasonality. Post-holiday demand cools off, advertisers pause, CPMs reset. That part is expected. But if you’re seeing drops on the higher end of that range or worse, it’s usually not “the algorithm” in general. It’s something local: page quality flags,...
19 days ago • 4 min read
JANUARY 13, 2026 PUBLISHER INSIDER 🚨 What you need to know this week 1. Early-month RPMs wobbled but they’re already correcting. We saw RPMs come in soft at the start of the month across Content Monetization, which always gets people nervous. But right on schedule, things are stabilizing as volume and advertiser demand normalize. Across our partners and the broader market, RPMs are settling back into the familiar range: roughly $1,000 per 10M qualified views. This is just how Meta’s monthly...
21 days ago • 4 min read
JANUARY 8, 2026 PUBLISHER INSIDER 💰 Facebook to massively increase creator payouts like never before If you've been following us, you already know that Facebook has been sending new invites to the Creator Monetization program at an insane clip. You would also know that the program is still in Beta and is going to be coming out of Beta soon. What many publishers fear is that this will massively reduce RPMs, earnings and payouts for pages that are already in the program. WRONG! Not only is...
26 days ago • 3 min read
JANUARY 6, 2026 PUBLISHER INSIDER 🚨 What you need to know this week 1. Facebook monetization just closed its strongest year yet, and 2026 is lining up even bigger. 2025 was a monster year for FB monetization. Probably the biggest we’ve ever seen across our network. December alone was insane - over 90% of Pages we track were offered extra bonuses, many getting +20% on top of their normal earnings. Stack that with peak Q4 engagement and the steady upgrades Facebook keeps shipping in the...
28 days ago • 4 min read
DECEMBER 30, 2025 PUBLISHER INSIDER 90% of Facebook publishers have generated record revenue in November and December this year (and in 2025 in general). If you don't fall in this bucket, you're doing something wrong. Meanwhile, 90% of publishers relying on Google Search traffic had their traffic and revenues decimated. If you're in this bucket and haven't pivoted your efforts to Facebook, you're also doing something wrong. Follow our predictions for 2026 to ensure your news org is on the...
about 1 month ago • 5 min read
