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Publisher Insider

The #1 newsletter for publishers and news organizations. Free, twice a week.

Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.

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What major media networks are asking us for right now

Right now we’re talking with a lot of major media networks, and they keep asking for the same thing. They want bigger, steadier income, and they want it coming from more than one place. It makes sense. Things are volatile. Facebook reach swings. Google Search shifts with every update. YouTube changes what it rewards. AI search and LLMs are changing how readers find stories in the first place. At any moment, at least one of the platforms publishers earn from is having a problem. If most of...

1 day ago • 1 min read
Search Console spike chart under a magnifying glass

• WEDNESDAY · NOV 4, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: why some sites saw Search Console report five to ten times their usual clicks from around Oct 31, with no matching visits, what it says about how far you can trust Google’s reporting, the news moving the market, three Facebook pages priced to sell on Publisher Market, and this week’s NewsBomb leaderboard. If...

2 days ago • 7 min read
Illustration of a glowing amber assistant orb sending three cards, an alert bell, a storyboard and a reply bubble, toward a column of near-identical social post cards with amber edges.

• TUESDAY · NOV 3, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: how Meta’s Creator Assistant alerts and drafted replies could change how many Facebook pages each person managing yours can handle, the news moving the market, what buyers on Publisher Market are looking for, and this week’s NewsBomb leaderboard. If you want a done-for-you system for earning from your pages, with...

3 days ago • 8 min read
Illustration of handwritten text lines with an amber scanning beam crossing them, next to two columns of social feed cards, one column glowing amber and the other flat grey.

• MONDAY · NOV 2, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: the invisible watermark now spreading through AI text and what it could mean for reach, the news moving the market, one Facebook page for sale on Publisher Market, and this week’s NewsBomb leaderboard. If you want our senior team running your pages while the feeds sort this out, see Facebook Managed Distribution....

4 days ago • 7 min read
Illustration of one photo card on the left whose golden light splits into two streams, with a chain link between them, each stream ending in a glowing coin.

• FRIDAY · OCT 30, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: X’s new payout for credited photo reshares, the news moving the market, one publishing business for sale on Publisher Market, and this week’s NewsBomb leaderboard. Where a platform draws the line on original content decides who gets paid, and that line now differs from one platform to the next. Our answer is...

7 days ago • 6 min read

Hey, We just shipped the biggest upgrade we've ever made to the Facebook Monetization Suite, and most of it lands in the Automation Machine. Here's why it matters. Facebook keeps getting stricter about originality and authenticity. Pages that post copied or look-alike content get less reach, lower RPMs and more violations. Automation can make that worse if it isn't built for it. So we rebuilt it. The goal of this update is simple: keep your Pages as automated as possible while making what you...

8 days ago • 1 min read
Official White House portrait of Donald Trump beside the text Politics Pages on Facebook: Still lucrative. Harder than ever.

• WEDNESDAY · OCT 28, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: why we have stopped recommending politics Pages on Facebook, with some exceptions, five stories moving the market, a publishing business for sale on Publisher Market, and the top posts and pages of the week. INSIDER ANALYSIS Politics can still be among the most lucrative niches on Facebook. We just don’t...

9 days ago • 6 min read
Illustration of short vertical video clips flowing together into one widescreen video

• TUESDAY · OCT 27, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: Instagram’s move into long-form video, what we expect Facebook and TikTok to do next, five stories moving the market, three Facebook pages for sale, and the top posts and pages of the week. INSIDER ANALYSIS Instagram is chasing long videos. Facebook already pays for them. Instagram is testing long, horizontal...

10 days ago • 6 min read
Illustration of Facebook's AI recommendation system sending fresh Reels to new audiences. Meta says this new system handles about half of Facebook Reels views. Source: Meta Q3 2026 earnings call, Oct 21, 2026.

• MONDAY · OCT 26, 2026 • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: how Facebook’s recommendations now decide who sees your Reels, where brand money is heading, what to post this week, and five stories moving the market. INSIDER ANALYSIS Facebook’s recommender now picks your audience. Fresh Reels get a real shot. More of the people watching your Reels have never heard of your...

11 days ago • 6 min read

Hey, It's violations season on Facebook, and it's a strange one. Plenty of Pages are having record months, while others are getting originality flags, recommendation restrictions and paused monetization. So we put together a free guide on why some Pages get flagged while others keep growing, and how to stay on the growing side. Download the violations season guide (free PDF) It covers what Facebook has actually said, the patterns behind the violations, how to avoid them, and what the market...

15 days ago • 1 min read