For years, growing a Facebook page had a known recipe. You ran a page like campaign, targeted the right countries, and paid somewhere around a cent per like. Plenty of the biggest pages we know were built that way. Then Facebook took away the option to pay per like. Page growth campaigns now bill per impression, and the old math fell apart overnight. Anyone still running the 2024 playbook is paying for eyeballs and hoping some of them follow. Since then we've been testing, tracking and...
2 days ago • 1 min read
• • • WEDNESDAY · SEP 16, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what Meta One actually changes for Facebook page operators, four market news stories from the last 24 hours, and the NewsBomb leaderboard. INSIDER ANALYSIS Meta Officially Launches Meta One, and Clickable Links in Organic Posts Are Back We told you this was coming. While most of the industry was caught...
3 days ago • 5 min read
• • • TUESDAY · SEP 15, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: how publishers are actually getting the Content Monetization invite right now, plus Google’s black-box AI licensing pilot, Facebook’s new post-level quality surveys now appearing in the feed, and the top-performing posts of the last 24 hours. INSIDER ANALYSIS How Publishers Are Actually Getting The CM...
4 days ago • 5 min read
• • • MONDAY · SEP 14, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what Meta’s Muse agent means for publishers who depend on Facebook, plus the Digiday Publishing Summit opens in Miami today, Google rolls out AI agentic ad tools, and the leaderboard since Friday. INSIDER ANALYSIS Meta’s new AI agent connects to your Facebook and Instagram profiles. That changes the...
5 days ago • 4 min read
• • • FRIDAY · SEP 11, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: Meta AI is quietly restoring publisher monetization, four wire stories moving the market, and the leaderboard posts pulling six-figure interactions. INSIDER ANALYSIS Facebook is quietly reopening a door it slammed shut: publisher monetization through Meta AI chat Publishers are reporting that Facebook is...
8 days ago • 5 min read
The pages our team runs on Facebook add up to more than 300 million followers between them, and a few of them are among the largest on the platform. Publishers handed them to us to run, and we split the revenue with them. This is the service PIB was built on, and it is still where most of our revenue comes from. Everything you read in this newsletter about posting cadence and Content Monetization gets worked out on those pages before it gets written up here. Here is how the program works. You...
9 days ago • 1 min read
• • • WEDNESDAY · SEP 9, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what X’s new Original Content Rewards Program signals for every publisher on every platform, four stories from the last 24 hours, and the NewsBomb leaderboard. INSIDER ANALYSIS X just killed its old creator payouts and replaced them with the Original Content Rewards Program. Facebook and YouTube are...
10 days ago • 6 min read
• • • TUESDAY · SEP 8, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: why Q4 2026 is shaping up to be one of the most volatile in years and what to lock in before it hits, a new survey on Meta’s trust problem, publisher revenue diversification, and three posts that cleared six figures in interactions overnight. INSIDER ANALYSIS Q4 2026 is shaping up to be a gauntlet. Here...
11 days ago • 5 min read
• • • MONDAY · SEP 7, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: why the data says AI has not killed Google traffic but your click numbers may tell a different story, four stories from the weekend, and the top-scoring Facebook posts since Friday. INSIDER ANALYSIS Everyone is still on Google. So why are your clicks going down? Ninety-five percent of ChatGPT users still...
12 days ago • 5 min read
