FEBRUARY 3, 2026

PUBLISHER INSIDER

🚨 What you need to know this week

1. Facebook is approving Pages for monetization at full speed. Invites are coming in faster than we’ve ever seen. Faster than last week, and last week was already aggressive. Smaller Pages are getting approved quickly, and the volume keeps climbing day by day. When invites stack like this, it usually means the beta rules are about to disappear and production rules take over. If your Page is set up right and posting consistently, this is the moment.

​2. Facebook is now labeling creators that will perform best for ads. Creator Marketplace now shows a badge on profiles that Facebook predicts will drive strong ad results for a brand. For advertisers, it cuts the search time way down. FB is pushing brands toward creators and Pages that already perform well inside the ad system. If your content plays nicely with ads, holds attention, and doesn’t trip quality flags, you’re going to surface more often and get picked faster.

​3. Facebook Ads Manager now has a new beta called video generation. You drop in images, add a URL, and FB turns them into short videos with motion, text, and music. The system even pulls images from your site and ad account if you don’t upload enough yourself. Clearly, FB is pushing harder on one thing it already knows: video wins. VERTICAL video wins more. For publishers, this matters because the ad system is training itself on what “good video” looks like. Pages already posting clean, simple, high-retention visuals are lining up with where ads are going next.

​4. FB just plugged Manus AI straight into Meta Business Suite. They bought Manus AI about a month ago and it’s already sitting in front of users. That tells you how serious this is. Manus AI is now part of Meta’s stack and its automation tech is getting wired into business tools fast. This is Facebook pushing toward AI-managed execution, from scheduling and optimization to setup and more busywork. The people who benefit are the ones with simple setups, clear rules, and repeatable processes.

​5. OpenAI is removing GPT-4o from ChatGPT, for good. GPT-4o is being retired from ChatGPT next month, along with GPT-4.1, 4.1 mini, and o4-mini. The last time OpenAI pulled GPT-4o from the model picker, users lost it. OpenAI walked it back after the backlash, with Sam Altman promising notice next time. That time is now. OpenAI’s defense is that only 0.1% of users actively choose GPT-4o. Same story we see on FB all the time. If a tool doesn’t fit the system they’re building next, it gets cut, no matter how much users like it. Platforms change fast and you need setups that survive the change.

​6. Google Search rankings are swinging hard again. Some sites are seeing traffic slide for days straight. Others are watching Google traffic drop while Bing quietly picks up the slack. This is exactly why building on search alone is a hard bet. Google can twist the dial whenever it wants and never explain it. Meanwhile, FB traffic stays steady if your setup is right. When search gets shaky, the smart publishers lean harder into platforms they can actually work with.

📈 Chart of the week

People watch 138.9 million Reels every minute:

What’s happening? Every single minute, people watch 138.9 million Reels across Facebook and Instagram. That dwarfs almost everything else. In the same minute, the world sends 251 million emails, runs 5.9 million Google searches, and watches only about 3.4 million YouTube videos. Reels aren’t competing with search or inbox anymore. They’re eating attention at a completely different scale.

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What does this mean for publishers? Attention has moved upstream. If you’re not winning the scroll, nothing else fires. FB pays where minutes stack, and Reels are stacking minutes at a scale nothing else touches. This is why Pages built around short, repeatable videos keep pulling reach and revenue while everything else fights for scraps.

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🧠 Strategy of the week

HOW TO HIT 100,000 USA FACEBOOK FOLLOWERS FOR $1,000 (OR LESS!)
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1. Run page-like ads the boring way

Start with one job only: cheap USA followers.

Set page-like ads at $3/day. No interests, no age filters, USA only.

Your goal is simple. $0.01–$0.02 per like.
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​2. Never run ads without real content live

Before ads go out, your Page needs 4–6 strong posts already published.

If someone likes the Page and sees weak posts, they bounce. And your costs climb.

Ads and content must run together or this breaks.
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3. Use creatives as your filter

Your ad creative does the targeting. Simple rules:

• One niche only
• Big emotional angle
• Clear “click Like” instruction

Pointing fingers and arrows still work. Yes, really.
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4. Read performance at Day 3

Give each ad 48–72 hours. Then decide.

• $0.01–$0.02 - keep running, duplicate winners
• $0.03–$0.05 - new creative, same setup
• $0.06 and up - shut it down, start fresh

Never try to fix a bad ad. Replace it.
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5. Turn paid likes into free growth

When ads and posts hit together, paid likes pull in organic ones.

In good niches, every paid follower brings 2–3 free followers behind it. That’s how $1,000 turns into 100k+ followers instead of just a vanity number.
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6. Add Reels once momentum starts

After the Page has traction, layer in Reels.

Repurpose your best posts. Short clips, hard hook in the first 3 seconds.

Post 1–2 per day if you can. Minimum 6–8 per week.

This is where growth bends upward fast.
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7. Clone what works, don’t reinvent

Once one Page is moving:

• Reuse the post ideas
• Adjust visuals and captions
• Launch the next Page in the same niche

This system still works because it matches how Facebook actually distributes content today. You only need simple inputs and consistent execution. Cheap followers first, and everything else follows.

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💰 Get world-class experts to guide you on how to build your own Facebook enterprise through our Facebook Elite Consulting program.
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📢 X posts of the week

Publisher in a Box @publisherinabox http://x.com/i/article/2018305942786379776 3:27 PM • Feb 2, 2026 24 Retweets 184 Likes Read 1 replies

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Publisher in a Box @publisherinabox The smartest approach ever to make money from thin air from Facebook pages: reuse viral posts! If a post went viral before, it already proved it works Yes, re-running a past viral post is recommended, especially if: • You use a fresh template • The topic is still relevant • 12:58 PM • Feb 1, 2026 1 Retweets 29 Likes Read 3 replies

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Publisher in a Box @publisherinabox 🚨 Facebook is CRUSHING "unoriginal” Pages This one’s real, and pages are getting this violation more than ever before. We’re seeing FB pause Page recommendations if it decides your content isn’t original enough. It straight up tells you: “Your Page’s content is unoriginal. This 5:56 PM • Jan 29, 2026 0 Retweets 25 Likes Read 5 replies

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