JANUARY 27, 2026

PUBLISHER INSIDER

🚨 What you need to know this week

1. Facebook is handing out monetization invites faster - and to smaller Pages than ever. Pages that are set up correctly are getting approved in as little as 30–60 days, not the long wait everyone used to expect. And this isn’t just for big accounts. We recently saw a Page with around 4K followers get the invite. That tells you everything. Facebook is no longer waiting for massive scale. It’s prioritizing quality, originality, and consistency. If your Page looks right and performs right, FB is moving quickly.

​2. TikTok has finalized a US-based joint venture that keeps the app alive in America. US user data moves to Oracle’s US cloud, the recommendation algorithm will be retrained on US data, and trust and safety shifts under American control. ByteDance drops below 20% ownership. For Facebook publishers, this is actually good news. A stable TikTok means Facebook has real competition again, and Facebook only moves one way when competition is strong: it pays creators more. Every expansion of FB monetization, bonus stacking, Reels prioritization, and RPM transparency comes from this pressure.

​3. Meta is testing new premium subscriptions across FB, IG, and WhatsApp. Not replacing ads or Meta Verified, this is a new layer. Users will be able to pay for extra tools, more control, and stronger AI features while the core apps stay free. Each app will have different subscription features, and Meta plans to test aggressively before locking anything in. Ads alone aren’t enough anymore - subscriptions give Facebook more leverage and more room to pay creators and protect high-quality accounts. Snapchat proved people will pay. Meta is just scaling that idea across three massive platforms.

4. Threads is now showing up inside Meta Business Suite. If it’s available on your account, you can now add your Threads profile under Settings > Accounts and manage it alongside FB and IG. Same dashboard, same ownership rules. Important reminder: your business should own every asset. FB Pages, ad accounts, IG, Threads, all of it. We see too many publishers lose access or get stuck during monetization reviews because assets were owned by third parties. Clean ownership means fewer problems later.

5. Meta just gave advertisers country-level audience clarity. There’s a new breakdown in Ads Manager under Geography that lets you see performance by country AND audience type. This is big if you’re running global or mixed-market campaigns and trying to guess where real growth is coming from. One catch: it only works if you’ve defined your audience segments first inside Meta Business Suite > Advertising Settings. Do that once, and suddenly you can see which countries are bringing in net-new users versus just recycling the same audience.

📈 Chart of the week

FB Reels get 140+ billion views per day:

What’s happening? Facebook video consumption continues to surge. Reels alone drive 140B+ daily views, Stories see 500M+ interactions per day, and most viewing happens silently, with 85% of videos watched without sound. On the paid side, brands using vertical video ads are seeing 12% lower cost per action compared to horizontal formats.
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What does that mean for publishers? FB is built for vertical viewing and Reels sit at the center of that behavior. If you want reach, engagement, and efficient monetization, your content needs to be designed for mobile feeds. Vertical video isn’t just the best-performing format - it’s the most cost-effective way to capture attention at scale.

🧠 Strategy of the week

THE ENGAGEMENT TEAM SYSTEM THAT UNLOCKS REAL SCALE ON FACEBOOK
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1. Accept this early: you can’t scale without support.

We always say - engagement in the first 15 minutes matters. A LOT.

But if you’re posting and trying to engage manually every day, 7 days a week, you’ll cap out fast.

Hiring support feels like an extra cost, but in reality, it’s what unlocks income growth.

Pages that respond early get:

• Faster distribution
• Stronger comment velocity
• More repeat reach

That leverage is worth far more than $5/hour.
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2. Make engagement a shared role.

Do NOT rely on one person.

Instead:

• Split coverage across multiple contractors
• Cover more hours without overworking anyone
• Ensure weekends and holidays don’t kill momentum

This keeps engagement consistent without burnout.
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3. Hire by time zone, not just by price.

Time zone coverage matters more than country.

What we do:

• Philippines - great for matching US hours if specified
• Venezuela - excellent option for US-aligned time zones at low cost
• Mix regions to cover more posting windows

In your job post, explicitly state the hours required.

Plenty of contractors will align to US schedules if you ask.
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4. Define the role very clearly.

This is not “community management” fluff.

The job is simple:

• Be online when posts go live
• Reply to early comments
• Like/react where appropriate
• Keep the conversation moving in the first 15–30 minutes
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5. Scale with a pod structure.

At scale, this gets very efficient.

A proven setup:

• 3 engagement staff
• 1 project manager
• Can comfortably run 30–40 Pages of any size

Once this system is in place, content travels further by default.

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💰 Get world-class experts to guide you on how to build your own Facebook enterprise through our Facebook Elite Consulting program.
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📢 X posts of the week

Publisher in a Box @publisherinabox CASE STUDY: $40K+ Content Monetization Revenue on a Single Facebook Page One of our network pages has already earned $28K in just 22 days, with 9 days remaining, and is on track toward a $40K+ target If a single page can make this much, math yourself what 10 or more similar 3:30 PM • Jan 26, 2026 2 Retweets 32 Likes Read 7 replies

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Publisher in a Box @publisherinabox 🚨Coming Soon: Publisher in a Box GPT! We’ve uploaded every single thing we’ve ever done, every conversation we’ve ever had, every consulting doc and strategy doc we ever created, 1000s of supporting materials and transcripts and a mass of proprietary data you will never find 3:30 PM • Jan 25, 2026 0 Retweets 20 Likes Read 3 replies

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Publisher in a Box @publisherinabox facebook reels are being massively slept on. pages that start posting multiple videos daily in addition to images on pages are generating record-breaking revenue. reels are hitting significantly higher reach than image posts. short clips are getting millions of views regularly. 5:56 PM • Jan 22, 2026 0 Retweets 42 Likes Read 2 replies

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