NOVEMBER 11, 2025 THE PUBLISHER INSIDER 🚨 What you need to know this week 1. Meta to phase out automated ads by 2026 → Meta is retiring its Automated Ads feature next year as it shifts fully to Advantage+, its newer AI-driven ad system. Automated Ads were the simpler, semi-guided option for small campaigns, but with Advantage+ now handling creative, targeting, and optimization, the old setup is becoming redundant. Expect major changes to how ad campaigns run, especially for Page growth. The...
2 days ago • 4 min read
NOVEMBER 6, 2025 THE PUBLISHER INSIDER Welcome to the industry-leading, one-of-a-kind newsletter beloved by CEOs - now coming to you twice a week! Stay updated on all the must-know news in the publishing industry, and exactly how your strategies need to evolve with the market. Use our content to guide your publishing and news strategy, and share it with your staff. How To Get Approved for Facebook’s revenue share program (and earn up to $35K/Month from a single page) Facebook’s new Content...
7 days ago • 3 min read
NOVEMBER 4, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Reels has officially hit a $50B annual run-rate for Meta/Facebook → Video consumption on Instagram is up 30% year-over-year and Meta confirmed Reels is now a $50B business line across FB, IG, and Threads. Reels is now a scaled media economy with rocket-fueled ad demand. We continue to see the same trend inside our ecosystem: pages leaning into fast creative cycles + viral-style short video are breaking earnings...
9 days ago • 3 min read
WEEK OF OCTOBER 28, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Content Monetization revenue spiking like crazy for most, dropping for others → After a slow start to the month, revenue share dollars and total views are climbing faster than at any other time in the year. Many pages that were stuck at earnings plateaus have broken through lifts as high as 50% to 100%. Other pages have been cut by 25% to 50%. The difference between those pages? The former ones are executing...
16 days ago • 3 min read
WEEK OF OCTOBER 21, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Has the Google Discover traffic apocalypse arrived? → For many, yes. First Google slapped publishers with the unhelpful Helpful Content Update, with their search traffic being wiped out. Now, hundreds of publishers are reporting that their Discover traffic got completely wiped out since August of this year. Sites that used to generate millions of sessions a month from Discover had their traffic come to a...
23 days ago • 4 min read
WEEK OF OCTOBER 14, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Is this the end of algorithms? Meta being forced to offer chronological timelines by default → The Europeans strike again, a Dutch court has ruled that Meta has to provide Facebook users with more easily accessible options for timelines untouched by algorithms. Our prediction? Almost nobody will use this, and it will not roll out to U.S. users. The algorithms give people what they want and they work well, and...
about 1 month ago • 4 min read
WEEK OF OCTOBER 7, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. New research clearly shows Facebook is the #1 platform where Americans get their news → Turns out (unsurprisingly) that over half of U.S. adults get their news from social media, with Facebook being the leading source of news. This perfectly aligns with what we've been telling you all year - news and breaking news is the biggest driver of engagement, clicks and revenue on this platform. Regardless of your...
about 1 month ago • 5 min read
WEEK OF SEPTEMBER 30, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Facebook is the ONLY platform that's increased overall engagement between Q1 and Q2 → The results are in...and are completely unsurprising based on everything we've been telling you all year. The platform has been on a rip up ever since the algorithm update in January - moving to a more libertarian content moderation model, removing the troubled fact-checking program in favor of Community Notes and, of...
about 1 month ago • 4 min read
WEEK OF SEPTEMBER 23, 2025 THE PUBLISHER INSIDER What you need to know this week 👇 1. Facebook continues upgrading publishes' user experience by updating the support section for Verified subscribers → You should now see an 'Enhanced support' section that include options to view all your support cases with agents as well as to get answers for a range of common topics from creator eligibility to the bonus program. It used to take as long as 6-12 months to resolve payout Facebook issues 2 years...
about 2 months ago • 3 min read