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Facebook now reporting RPMs for content monetization!
Published 5 months ago • 5 min read
DECEMBER 23, 2025
PUBLISHER INSIDER
This week, we’re keeping it simple with just one newsletter. It’s holiday week, and whether you’re unplugging with family, sipping eggnog, or still grinding at the laptop, the real goal stays the same: building online assets that earn whether you’re present or not. Time off feels very different when your systems keep working in the background. Happy holidays! 🌟
🚨 What you need to know this week
1. You can now see your RPM inside your Professional Dashboard. This is a big one. Facebook is now showing creators their actual earnings rate per 1,000 qualified views by format, not just total payouts. Some creators are seeing image posts earn 2× more RPM than text, even with the same audience and reach. That doesn’t mean “images always win.” It means Facebook is finally showing you what the system is rewarding. You can now spot RPM spikes and dips as they happen and adjust fast. This is an important shift: monetization is moving from opaque payouts to measurable performance. Smart publishers will treat this like a control panel and use it to structure content around revenue.
2. Is the Reels apocalypse here? Over the past few weeks, we’ve seen a wave of Reels monetization scares: sudden demonetizations, “unoriginal content” hits, and payouts paused with no warning. To creators, it feels like the rug is getting pulled. In reality, this is Meta tightening enforcement as Reels money scales. More cash = stricter filters. The important part: most of these cases are being reversed. Pages that appeal immediately and escalate through Facebook support (Meta Verified helps a lot) are getting monetization restored, often quickly. This isn’t a Reels shutdown but a stress test. Reels are still printing. You just can’t be sloppy anymore.
3. Google wants to be the first thing you read every morning.Google is testing a new AI agent called CC that sends a personalized daily briefing built from your Gmail, Calendar, Drive, and web activity. It summarizes your schedule, flags tasks and bills, and even preps draft emails so you can act fast. Early access is limited to paid users in the US and Canada, and it’s powered by Gemini. Google is moving upstream from search into habit formation, replacing the morning scroll with AI summaries and collapsing demand into answers.
4. ChatGPT just turned itself into a platform.OpenAI has launched an in-chat App Store, letting users run apps directly inside ChatGPT instead of bouncing out to websites or mobile apps. Spotify, Zillow, Canva, and others now live inside the conversation, triggered by intent and context. AI isn’t just answering questions anymore, it’s becoming the interface where actions happen. For publishers, this matters because distribution is shifting again. When tasks, discovery, and decisions happen inside AI tools, referral traffic gets squeezed. Platforms that still push content outward (Facebook, Reels, links, bonuses) gain relative power.
5. Instagram caps hashtags at five per post.Adam Mosseri just confirmed Instagram will now limit posts to a maximum of 5 hashtags, officially putting an end to hashtag stuffing. The reasoning is blunt: long hashtag lists don’t boost reach and never really did. A few relevant tags help with search, but distribution still comes from how people actually interact with the content. This is what we’ve been seeing across Meta platforms for a while now: engagement quality beats metadata hacks.
6. Meta turns high-performing creator posts into instant ads.Brands can now browse existing Instagram and Facebook creator posts, check real engagement data, and flip the best-performing content straight into paid ads. All inside the new Partnership Ads Hub. No more DM’ing creators for permissions. No more guessing what might work. Your organic posts are now auditioning for ad budgets in real time. Clean content, strong engagement, brand-safe framing - that’s what gets picked up and scaled. Meta is turning creators into distribution partners for advertisers, and the Pages that already perform are first in line.
7. Meta is quietly building a new image and video model called Mango, set to launch next year. Meta just rebuilt its AI org, hired top talent from OpenAI, and put visuals at the center of the roadmap for a reason: image and video tools are what keep users creating and scrolling. Google saw user growth spike after Nano Banana. OpenAI rushed updates after Gemini gains. Meta wants the same pull, but inside Facebook and Instagram. Better native image and video generation means faster content production, more visual formats, and more feed inventory that Meta can actively push. When Meta invests at this level, it usually turns into distribution leverage. The smart move is to stay visual-first, because when Mango lands, the Pages already winning on images and short video will be the ones the algorithm favors first.
What’s happening? Video is now the strongest-performing format on Facebook. From 2024 to 2025, video reach jumped 44%, impressions rose 47%, interactions increased 22%, and shares climbed 44%. While photos are still posted more frequently, video clearly wins where it matters most: visibility and engagement.
What does that mean for you? Facebook is clearly prioritizing video in the feed. If growth is the goal, video needs to be the core format. Pages leaning into consistent video output are getting more reach per post, faster feedback loops, and better monetization upside than photo-heavy strategies.
This analysis has been brought to you by our new high-RPM ad network, Ads in a Box.
🧠 Strategy of the week
HOW TO POSITION YOUR WEBSITE FOR AD NETWORK APPROVAL AND HIGH RPMs
1. Use Facebook as your traffic engine, not SEO.
You don’t need massive volume to start.
Aim for 20–50 referral visits per day from Facebook.
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Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.
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