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Is the end of $0.01 per like officially here?
Published 6 days agoย โขย 7 min read
MAY 14, 2026
PUBLISHER INSIDER
Is the $0.01 per Like era on Facebook officially ending? A screenshot from inside Ads Manager has the entire publisher community asking the question this week. Don't miss this analysis as it might change the way things work on Facebook forever. Plus a major new Google update is deindexing hundreds of publishers' websites. And much more.
One more thing. We just launched the $10K/mo Facebook Profit Playbook + Valuation: a bundle of 7 deliverables that create a personalized roadmap to turn your unique Facebook pages into recurring monthly income, and what that income is worth as a sellable asset.
(note from the CEO: my partners are so damn upset with me for pricing this product so low relative to the value it offers, so take advantage of it while you can)
We'll keep harassing you about this until you buy it, because we know there's no way you won't find it useful
It's designed for you to have a 90-day roadmap customized to your unique assets, wherein you multiply both your recurring revenue streams, while also concurrently multiplying the asset value. Why not start a FB page from scratch, earn $100,000 profit from it over a year, and then sell it for a $250,000 lump sum? Then what if you had 10 pages like that?
Do the math, stop being cheap and buy the damn playbook. We're really not exaggerating how underpriced it is relative to the value it offers.
Is this officially the end of $0.01 per Like on Facebook? Facebook starts shaking up the way Page like ad campaigns work
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A screenshot started circulating in our private publisher community this week. The "Maximize number of Page likes" performance goal, grayed out in Ads Manager with a system message: "This goal is no longer available. To keep growing your audience, use Maximize number of Instagram profile visits instead." Publishers across our network started forwarding it within minutes, asking the same question. Is the $0.01 per like era ending?
Not so fast.
On our end, the option is still live. We pulled up Ads Manager this morning, selected Maximize number of Page likes, and the campaign was ready to launch. The feature is not dead globally. What we're seeing is a signal worth tracking, not a sure thing. It could be a limited test on a subset of accounts, or it could be the early edge of a broader rollout. Both are on the table. The honest read is: monitor the situation.
Here's the frame that makes this worth paying attention to, even if nothing changes for most publishers tomorrow.
1. For many things, the playbook stays exactly the same. Page Like ads are still running, RPMs are still where they are, the Content Monetization machine is still paying out. If your campaigns are working, keep running them. If your scale-up plan was already in motion, stay the course. We are not calling the end of anything.
2. For other things, Facebook is clearly rolling to the new structure. The April 28 issue laid out the case that Facebook is repricing the publisher equation: RPMs climbing, Reels bonuses expanding, Creator Fast Track paying guaranteed monthly minimums, Content Monetization scaling from 2.7M to 12M participants. The platform is investing on the payout side. When a platform is reshaping how it pays publishers, it's reasonable to expect it will eventually reshape how it lets publishers acquire audience too. That's not a prediction. That's a pattern worth watching.
3. The pattern is the part to watch, not this one screenshot. Facebook constantly runs A/B tests that touch a few thousand accounts and never roll wider. One screenshot in one community is not a trend. The signals to track: more publishers reporting the same thing over the coming weeks, or the option disappearing by full account cohorts (region, ad spend tier, Page age) rather than scattered users.
The takeaway for Facebook publishers right now is to keep doing what's working and keep one eye on Ads Manager. If you've been planning a Page Like push, there's no reason to delay it on the assumption the rate will hold forever, and no reason to panic-spend on the assumption it won't. Run your campaigns, track your unit economics, and if the option disappears from your account, that's the moment to recalibrate, not before.
Many things remain the same. Some things are rolling to the new structure. Stay positioned, and let the platform show its hand.
โ Google's "Great Deindexing" Just Wiped Out Half the Index on a Live URL Set in Four Days. To add insult to injury after a tumultous couple years... Field data from an indexing tracker monitoring 50 URLs shows a textbook deindexing event. From April 14 through May 8, the index held steady at around 40 to 45 URLs indexed against 5 to 7 deindexed. Then on May 9, the lines cross fast. By May 13, indexed pages collapse from the low 40s into the mid-20s and the deindexed count surges past 20. Health Score drops to 61/100, Index Rate to 52%, Fresh Crawls to 58%. This is what Google's "Great Deindexing" looks like at the URL level. Thin content, low-trust domains, and pages without credentials to back the claims are being cut from the index, not demoted. Google is no longer wasting crawl budget and ranking surface on content it has decided is not worth storing. For Facebook publishers, the read is structural. The search traffic that just disappeared is going to migrate to surfaces where publishers still control distribution, and Facebook is the biggest one. The operators already positioned inside the walled garden capture that redirected demand first. Build inventory there now.
โ Google's Discover Reporting Just Broke for 24 Hours. Don't Panic If Your Dashboard Looks Off.โ Google confirmed a data logging bug in Search Console's Discover performance report between May 7 and May 8, 2026. Clicks and impressions dropped on the report, but Google says the issue is logging only and your positioning in Google Discover was not impacted. Annotate your dashboards and tell your stakeholders to disregard those two days. The story behind the story: Search Console is a reporting layer, and that layer misfired. Google's statement covers positioning, not a full account of every downstream metric, so check your own analytics before drawing conclusions about the window. For publishers running Discover alongside Facebook, the read is to keep your reporting clean. Annotate May 7โ8, exclude those days from week-over-week comparisons, and cross-check sessions and revenue against your own analytics rather than Search Console. The dashboards break occasionally. The work is to know which numbers to trust.
โ Meta Launches Instants, a Snapchat Clone Bolted Onto Instagram.โ โMeta officially rolled out Instants, a standalone app for casual, in-the-moment photo sharing that auto-deletes after friends view it. It also lives inside the main Instagram app, tucked into the bottom right of the DM inbox. No editing tools, no filters, just point and send. Per Social Media Today, the feature has actually been floating around inside IG for over a year under the name "Shots," with little traction. The timing of the relaunch is not coincidental: Snapchat usage is declining in the U.S. and EU, its two key revenue markets, and Snap is about to ship AR glasses that put it head-to-head with Meta on another front. The story behind the story: every adjacent format Meta sees working somewhere else eventually shows up as a feature, an app, or both. Stories, Reels, Threads, now Instants. For Facebook publishers, the read is simple. The company cutting your Content Monetization checks is the same company that keeps absorbing every behavior its competitors prove out. That is the platform you want to be compounding on. Stay positioned.
โ Leaked Gemini Omni Demo Hints Google Is Building a One-Shot Text-to-Video Engine. The Catch Is the Bill.โ โPer AI Grid, users spotted a "powered by Omni" label inside the Gemini app, and clips allegedly generated by the unreleased model started leaking shortly after. The pitch: Omni unifies text, image, and video generation into a single framework with real-time multi-modal output, positioned against Sea Dance 2, Cling 3.0, and Alibaba W 2.7. Official unveil is expected at Google I/O 2026. The catch is already visible in the leak. Pro plan users (at $20 a month) reported that generating two videos burned through 86% of their daily allowance, which puts Omni's unit economics well above earlier Google models and Sora 2. The story behind the story: the frontier video models are getting good enough to matter for Reels production, but the cost curve has not bent yet. For Facebook publishers running Reels at scale, the read is to test, not commit. A working text-to-video pipeline collapses your cost per Reel and frees your team to ship more hooks per week, which is exactly where Content Monetization margin lives. But at 86% of a daily quota for two clips, the unit economics do not work for production volume yet. Watch I/O 2026 for the pricing tier, run pilots in parallel, and stay positioned to integrate the moment per-generation cost clears the bar.
P.S. Continuing our crusade to launch as many industry-leading products as possible... The NEW PIB Marketplace website just went live with the biggest acquisition opportunity in publishing. A full rollup of the largest online conservative news network in the world, plus several other major brands with real revenue and real distribution. There's nothing like it on the market.
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Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.
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