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• WEDNESDAY · OCT 28, 2026 •
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Publisher Insider
Industry news, strategies, and exclusive case studies from the world leader in publisher monetization.
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In today’s issue: why we have stopped recommending politics Pages on Facebook, with some exceptions, five stories moving the market, a publishing business for sale on Publisher Market, and the top posts and pages of the week. |
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Politics can still be among the most lucrative niches on Facebook. We just don’t recommend it like we used to.
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Last night we posted our list of Facebook’s most profitable niches for 2026 on X. It drew a lot of interest, and a few of you asked the same thing: where is politics, and do we still recommend it?
Our short answer is that politics, whether conservative, left or centrist, can still be one of the most lucrative niches on Facebook. We just don’t recommend it as heavily as we used to, with some exceptions. There are two reasons, and here is how we see each one.
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It is harder than ever to make work |
Up until the invasion of Iran, most conservative followers were united behind the Trump administration. Since then, they’ve broken into several factions.
That matters for a politics Page. Depending on where the Page lands among those factions, it can lose part of the audience it built.
The workable route looks like narrower micro-politics Pages, each built around one slice of the audience. In our read, that is hard to get right, because every slice needs its own tight read on what a smaller group will respond to.
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The bigger reason: too many Pages are run badly |
This is the larger concern for us. Too many politics Pages are run badly, and they have flooded the niche with low-quality content.
Many foreign-run Pages are part of that, and a lot of them try to get around Facebook’s rules.
Facebook is especially careful around politics right now, with the US midterms next week. Divisive content gets reported, and reports draw violations. In our read, that scrutiny lands on the whole niche, including Pages that do things properly.
We would not say never. Our read is that politics still fits two kinds of publisher: larger, established brands with proper assets behind them, and Pages run under our Facebook Turnkey Management or Facebook Consulting. Those are the politics Pages we consider safe.
Getting the mix right in politics is difficult. Outside those two groups, we see the risk as high, and we think most Pages starting out in politics today would struggle to make it work.
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THE PUBLISHER IN A BOX TAKE
Politics still pays, and it is also the niche where a Page has the least room for error. The audience can split, the niche is crowded with Pages run badly, and Facebook is watching closely. That is why we have moved from recommending it widely to recommending it for a short list of cases.
Nobody else has our scale across so many pages, partners and data points, so we see shifts like this across niches early. We share what we see here first.
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Hit reply and tell us what you’d like us to cover next.
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FACEBOOK CONSULTING · BUILD IT IN HOUSE
We train your team. You keep 100%.
With Facebook Consulting, we take everything we use to manage 300,000,000+ followers, including every strategy, SOP, AI automation workflow and tool, and train your team to build the same operation in house.
Your team runs it, and 100% of the revenue stays with you.
WHAT YOU GET
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Strategy package and operating system: guidelines, SOPs, AI automation blueprints and entity and asset architecture frameworks, built around your revenue goals |
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Consulting and training calls: multi-hour calls that walk your team through the full report, with follow-up calls when major strategy or algorithm changes land |
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War Room access: a private WhatsApp group with our department leads for 3 to 12 months |
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The Copyright Bible: a 120+ page legal guide built with the USA’s best copyright lawyer |
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Elite Publishers community: lifetime access to a private group tracking algorithm changes |
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ENGAGEMENT
3 TO 12 MONTHS OF HANDS-ON GUIDANCE
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Plans start at $8,000, with tiers for larger teams.
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LATEST MARKET NEWS |
THIS WEEK |
Moving the market right now.
5 stories from Oct 20 to 28 that matter if you run pages and sites.
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Oct 28: Instagram stops letting creators link Reels into a series from today. Instagram is also adding a “Use as reference” option, currently on iOS only, that shows an original Reel in a small window inside the camera. Reels series change →
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Oct 27: YouTube is testing a $20 minimum payment instead of $100 for a randomly selected group of Partner Program creators in the US, India and Indonesia, starting with October payments. Balances below the threshold roll over to the next month. YouTube payout test →
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Oct 27: Tubi and TikTok launched the Creatorverse Incubator. Tubi will invest in 12 creators to develop 10 original long-form series based on their TikTok content. Tubi and TikTok →
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Oct 23: Engadget reports nonprofit and government Facebook Pages hit Meta’s two-links-a-month limit, even though Meta says the test should not affect them. Meta said Pages must list nonprofit in their category to be identified as one. Facebook link limit →
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Oct 20: Forbes joined Google’s paid News AI pilot, which has grown to more than 400 publications. Forbes says its referrals were down about 45% year over year. Google News AI pilot →
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OPEN MARKET |
A publishing business for sale
Today’s featured listing on Publisher Market.
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FEATURED LISTING · INDEPENDENT PUBLISHING BUSINESS
Consciousness and independent media brand
Across newsletter, YouTube, Facebook and Instagram. Earns from paid Substack subscriptions plus direct offers to the email list.
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FOLLOWERS
127K
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MONTHLY REVENUE
$475
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ASKING
$50,000
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Followers across platforms: Facebook 49K, newsletter 45K, YouTube 20K, Instagram 13K. Not reported by the seller: US audience, asset age.
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Listing figures are seller-reported and not verified by Publisher Market unless a listing is marked PIB Certified. Asking price as listed on Oct 28.
The Onboarding Team
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Top Performing Posts This Week
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POWERED BY
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Three standout posts from Oct 24 to 27 across NewsBomb’s feed, which tracks thousands of pages so you can discover viral content early.
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POST 1 GRADE A+ MOTIVATION & POSITIVITY · OCT 26
Relatos que Enseñan’s Spanish-language Reel sets up a boss, a wife and a surprise entrance in one caption
Why it worked: The caption states a conflict and promises a payoff minutes later, all in one line. It drew 20,399 comments, about 4% of its interactions.
510,615 INTERACTIONS · 5.5M VIEWS · REEL · VIEW POST
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POST 2 GRADE A+ SPORTS · OCT 26
UEFA Champions League’s photo from the 2025 Ballon d’Or red carpet
Why it worked: One photo and a short caption. Almost all of the interactions were likes: 358,482 of 360,737, with 1,281 shares and 974 comments.
360,737 INTERACTIONS · 8.1M VIEWS · IMAGE · VIEW POST
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POST 3 GRADE A HEARTWARMING · OCT 24
Project Nightfall’s post on a grandpa whose cats fight every time he poses them at flower festivals
Why it worked: The caption tells the whole story in one sentence: a grandfather tries to pose two cats at flower festivals and they fight every time. It drew 15,490 shares, about 10.5% of its interactions.
147,213 INTERACTIONS · 3.3M VIEWS · IMAGE · VIEW POST
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TOP PAGES THIS WEEK |
GROWING ONLY |
Cat Lovers Community
CATS · 30 POSTS
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377,521
TOTAL
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▲ +892%
WOW
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Space.com
SCIENCE & TECH · 45 POSTS
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137,746
TOTAL
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▲ +372%
WOW
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The Money Cruncher, CPA
MONEY & FINANCE · 48 POSTS
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190,181
TOTAL
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▲ +282%
WOW
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NASCAR
SPORTS · 80 POSTS
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532,987
TOTAL
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▲ +261%
WOW
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The Timelapse Builder
HOME & DIY · 14 POSTS
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103,694
TOTAL
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▲ +247%
WOW
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Posts: Oct 24 to 27. Pages: Oct 21 to 27. Top 3 posts picked from the highest-interaction posts tracked in that window, one per page and niche; news, politics, controversial and person-named pages, memorial posts and posts naming individuals left out, and last issue’s pages left out. Top 5 pages: growing only, ranked by week-over-week change in total interactions vs Oct 14 to 20, minimum 100,000 interactions this week and 20,000 the week before, at least 10 posts, max 2 per niche, news, politics, controversial and crime pages excluded, and last issue’s top 5 pages left out. NewsBomb data as of Oct 28.
NewsBomb catches these before they peak.
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