The $0.01 per like formula is dead. Here's what replaced it.


For years, growing a Facebook page had a known recipe. You ran a page like campaign, targeted the right countries, and paid somewhere around a cent per like. Plenty of the biggest pages we know were built that way.

Then Facebook took away the option to pay per like. Page growth campaigns now bill per impression, and the old math fell apart overnight. Anyone still running the 2024 playbook is paying for eyeballs and hoping some of them follow.

Since then we've been testing, tracking and refining a new formula across our clients' pages. It's settled into something repeatable, and it's what we've been using to get new pages off the ground.

We wrote the whole thing down in the 0 to 33,000 Followers guide. It covers how the per impression model changes campaign setup, what to target now, and how to take a page from nothing to a following big enough to start earning. Building a new page from zero is the thing people ask us about most, and this guide is our answer.

Until this week it sold for $19. We just released it free to every member of our private Facebook VIP community on WhatsApp.

That community is where our best material goes first. New guides, templates and early looks at what we're building land there before anywhere else, and more of it will only ever live there.

Access comes with everything we sell. If you've joined any PIB consulting program or bought one of our info products, including the Facebook Monetization Suite and the Facebook Automation Machine, you're already in. The guide is pinned in the community now.

Not in yet? The Facebook Monetization Suite is the fastest way in. You get the full suite, a seat in the VIP community, and the new guide along with it.

Get the Facebook Monetization Suite

Cheers,
Michelle

Publisher Insider

Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.

Read more from Publisher Insider
Meta One launch

• • • WEDNESDAY · SEP 16, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what Meta One actually changes for Facebook page operators, four market news stories from the last 24 hours, and the NewsBomb leaderboard. INSIDER ANALYSIS Meta Officially Launches Meta One, and Clickable Links in Organic Posts Are Back We told you this was coming. While most of the industry was caught...

Content Monetization playbook

• • • TUESDAY · SEP 15, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: how publishers are actually getting the Content Monetization invite right now, plus Google’s black-box AI licensing pilot, Facebook’s new post-level quality surveys now appearing in the feed, and the top-performing posts of the last 24 hours. INSIDER ANALYSIS How Publishers Are Actually Getting The CM...

Meta Muse AI agent

• • • MONDAY · SEP 14, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what Meta’s Muse agent means for publishers who depend on Facebook, plus the Digiday Publishing Summit opens in Miami today, Google rolls out AI agentic ad tools, and the leaderboard since Friday. INSIDER ANALYSIS Meta’s new AI agent connects to your Facebook and Instagram profiles. That changes the...