Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.
Some of the largest Facebook pages in the world run on this arrangement
The pages our team runs on Facebook add up to more than 300 million followers between them, and a few of them are among the largest on the platform. Publishers handed them to us to run, and we split the revenue with them. This is the service PIB was built on, and it is still where most of our revenue comes from. Everything you read in this newsletter about posting cadence and Content Monetization gets worked out on those pages before it gets written up here. Here is how the program works. You hand us the page. Our team runs it day to day, from sourcing and posting through to the monetization side. The page stays yours. Revenue splits 50/50. There is no setup fee and no retainer. We earn when the page earns. If the page has a bad month, so do we, and if it earns nothing, we worked for free. We have run on those terms since day one and have never changed them. There are two requirements. The page needs Content Monetization active, and it needs more than 500,000 followers. Below either of those, it is not a fit for this program, and the P.S. is for you. If your page clears both, reply to this email with the page link. We will look at it and tell you straight whether it fits. Oren P.S. If you would rather build this capability in-house and keep 100% of what the page earns, we also offer Facebook Consulting. We teach your team the same system we run on our own pages. Reply with the word "consulting" and I will send the details. |
Publisher Insider
Industry news, strategies, and exclusive case studies from the team managing 300M+ followers. We cover Facebook monetization, Google Discover, content syndication, and everything publishers need to grow revenue.
• • • WEDNESDAY · SEP 9, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: what X’s new Original Content Rewards Program signals for every publisher on every platform, four stories from the last 24 hours, and the NewsBomb leaderboard. INSIDER ANALYSIS X just killed its old creator payouts and replaced them with the Original Content Rewards Program. Facebook and YouTube are...
• • • TUESDAY · SEP 8, 2026 • • • Publisher Insider Industry news, strategies, and exclusive case studies from the world leader in publisher monetization. BROUGHT TO YOU BY In today’s issue: why Q4 2026 is shaping up to be one of the most volatile in years and what to lock in before it hits, a new survey on Meta’s trust problem, publisher revenue diversification, and three posts that cleared six figures in interactions overnight. INSIDER ANALYSIS Q4 2026 is shaping up to be a gauntlet. Here...
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