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• TUESDAY · OCT 27, 2026 •
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Publisher Insider
Industry news, strategies, and exclusive case studies from the world leader in publisher monetization.
BROUGHT TO YOU BY 
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In today’s issue: Instagram’s move into long-form video, what we expect Facebook and TikTok to do next, five stories moving the market, three Facebook pages for sale, and the top posts and pages of the week. |
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Instagram is chasing long videos. Facebook already pays for them.
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Instagram is testing long, horizontal video inside its main app. We think it is the clearest sign yet that the biggest platforms are converging on the same mix of short and long.
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What Instagram is testing |
The new format is called Features: horizontal videos up to 90 minutes long. It ran first with creators in Brazil and has now opened to a small group in the US, and Instagram plans to expand it to tens of thousands of US creators. Features are recommended in Explore, and short clips posted as Reels can link straight back to the full video.
Two details tell you where this is heading. Instagram’s TV app, already on Fire TV, Google TV and Samsung TVs, will put Features first. And for now, Instagram is reportedly not sharing ad revenue from Features with creators, though it has left room to change that later.
Instagram has tried this before. IGTV launched in 2018 as a separate app for longer clips and was shut down in 2022. This time long video sits inside the main app, in the feed and in Explore, with Reels feeding viewers into it.
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Why we think every platform follows |
Look at the path. Podcasts became video podcasts, video podcasts made YouTube the home of long shows, and now Instagram wants a share of those viewing hours. Netflix and Disney have been adding creator podcasts and videos for the same reason. We expect TikTok and Facebook to follow with long-form pushes of their own.
Facebook is already partway there. It already promotes long-form video, and Meta says Content Monetization rewards deeper engagement, longer watch time and qualified views. Facebook also tells creators that as watch time on a Reel goes up, the payout can go up with it.
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Where we think the money goes |
The design shows how the two formats split the work. Reels are short, usually around three minutes or less, and they do the discovery. The long video is where the viewer settles in, and Instagram has said it expects much of that deep viewing to move to the big screen over time.
The open question is pay. YouTube shares 55% of ad revenue with qualified creators, and that is the benchmark every platform chasing long viewing hours gets measured against. Instagram is starting without a revenue share, which tells us the economics are still being worked out.
Our read: long-form will be valued alongside Reels across every major platform, with high monetization potential. Short clips will keep winning the first look, and long videos will hold the time that ad money follows. Facebook already pays for that time today.
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THE PUBLISHER IN A BOX TAKE
Every big feed is heading to the same place: short clips that find the audience, and long videos that keep it. Instagram is building the format first and the payouts later. Facebook already rewards the watch time, and we expect TikTok to follow.
Nobody else has our scale across so many pages, partners and data points, so we see shifts like this across niches early. We share what we see here first.
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Hit reply and tell us what you’d like us to cover next.
Sources: The Next Web; The Hollywood Reporter; The Verge; TechCrunch; Variety; Social Media Today (all Oct 26, 2026); Meta Newsroom; Facebook for Creators.
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FACEBOOK MANAGED DISTRIBUTION · TURNKEY MANAGEMENT
We run your pages. You keep earning.
With Facebook Managed Distribution, our turnkey management service, our team manages, grows and monetizes your Facebook pages end to end.
It is 100% performance-based, so we only earn when you do.
WHAT YOU GET
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Content curation: posting at a cadence tuned to your audience and your page health |
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Monetization management: getting pages approved for Content Monetization, then tracking engagement and payouts |
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Audience growth: reviving dormant or underperforming pages and growing them |
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Referral traffic revenue: sending traffic to high-RPM sites for additional income |
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Systems that scale: SOPs and multi-page management, from 1 page to 50+ |
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WHO IT IS FOR
500K+ FOLLOWERS OR $10K+/MO IN REVENUE
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$0 upfront, ever. Flagship terms are a 50/50 revenue share.
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LATEST MARKET NEWS |
THIS WEEK |
Moving the market right now.
5 stories from Oct 21 to 27 that matter if you run pages and sites.
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Oct 27: Meta is replacing Accounts Center with Meta Account, which brings sign-in and settings for Facebook, Instagram, Messenger, Threads and more under one system. The switch is automatic and rolling out gradually. Meta Account rollout →
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Oct 26: Google Discover is reportedly testing a change that stops taps on the sources listed under AI summary cards. Until now, a tap opened a mini-feed of the source articles. That would remove one route from the card to the source articles. Discover sources test →
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This month: Facebook now lets Reels carry up to 90 seconds of licensed music from its audio library, or any amount of royalty-free music, without affecting Content Monetization earnings. Past that limit, licensed music can cost a Reel all of its earnings. Facebook music rules →
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Oct 22: YouTube redesigned the mobile Home tab, moving Subscriptions (now Subs) into a new top bar alongside Live, Music and Movies & TV feeds. Signed-in US viewers using English can also build custom feeds by describing what they want in their own words. YouTube Home redesign →
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Oct 21: TikTok and iHeartPodcasts added three new shows to the TikTok Podcast Network. The shows are published by iHeartPodcasts, with clips from each show posted across TikTok. TikTok podcast shows →
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FOR SALE NOW |
Asset Listings
Publishing businesses you can buy right now, picked from Publisher Market.
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FACEBOOK PAGE · DOGS
Premium dogs Facebook page
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FOLLOWERS
141K
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US AUDIENCE
92%
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ASKING
$1,800
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FACEBOOK PAGES · MOTORCYCLE
Motorcycle page portfolio, 3 pages
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PAGES
3
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PROFIT / MO
$1,532
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ASKING
$12,495
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FACEBOOK PAGE · TRUE CRIME
True crime and police news page
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FOLLOWERS
200K
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US AUDIENCE
81%
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ASKING
$15,000
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All figures are seller-reported and not verified by Publisher Market unless a listing is marked PIB Certified. Asking prices as listed on Oct 27.
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Top Performing Posts This Week
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POWERED BY
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Three standout posts from Oct 23 to 26 across NewsBomb’s feed, which tracks thousands of pages so you can discover viral content early.
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POST 1 GRADE A+ ENVIRONMENT · OCT 24
Ethereal Earth’s photo of a drain net full of trash stopped before the ocean
Why it worked: A simple fix with a visible result, summed up in four words. Good news people can see gets shared.
339,925 INTERACTIONS · 7.6M VIEWS · IMAGE · VIEW POST
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POST 2 GRADE A+ SPORTS · OCT 25
ESPN FC’s final-whistle moment between a manager and his backup goalkeeper
Why it worked: A small human moment after the match, with a caption that says why it matters. The feeling travels further than the score.
330,857 INTERACTIONS · 3.6M VIEWS · REELS · VIEW POST
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POST 3 GRADE A+ HEARTWARMING · OCT 25
Animal Rescue Stories’ bear cub who leaves apples beside a stuffed bear
Why it worked: Security-camera photos plus the whole story told in the caption. People read to the end, then share it.
203,463 INTERACTIONS · 4.6M VIEWS · IMAGE · VIEW POST
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TOP PAGES THIS WEEK |
GROWING ONLY |
MMA Fighting
SPORTS · 264 POSTS
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152,449
TOTAL
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▲ +288%
WOW
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Basketball Forever
SPORTS · 104 POSTS
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1,271,422
TOTAL
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▲ +277%
WOW
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Animal Rescue Stories
HEARTWARMING · 23 POSTS
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355,287
TOTAL
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▲ +272%
WOW
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Worth Knowing
HISTORY · 44 POSTS
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392,492
TOTAL
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▲ +234%
WOW
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Native Peoples Network
CULTURE & COMMUNITY · 18 POSTS
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241,541
TOTAL
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▲ +216%
WOW
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Posts: Oct 23 to 26. Pages: Oct 20 to 26. Top 3 posts picked from the highest-interaction posts tracked in that window, one per page. Top 5 pages: growing only, ranked by week-over-week change in total interactions vs Oct 13 to 19, minimum 100,000 interactions this week and 20,000 the week before, at least 10 posts, max 2 per niche, news, politics, controversial and crime pages excluded, and last issue’s top 5 pages left out. NewsBomb data as of Oct 27.
NewsBomb catches these before they peak.
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P.S. Want to talk through where your pages and sites could go next? Book a call with our founders.
Talk soon,
PIB
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