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In today’s issue: a closer look at Facebook’s creator payments, the news moving the market, three Facebook pages priced to sell on Publisher Market, and this week’s NewsBomb leaderboard.

Facebook is paying some creators a guaranteed rate. It wants the audiences they already have.

Meta’s Creator Fast Track announcement graphic.

Facebook is going after influencers. Social Media Today reported this month that Facebook is expanding Creator Fast Track, its guaranteed-pay program for some creators, to Brazil, beyond the US and Canada, and you can expect this to roll out more widely. The spend shows how important it is for Facebook to get people who already have a brand, and to bring them from other platforms over to Facebook.

Wanted: creators Facebook has never met

The payments in the Brazil expansion, as reported, are guaranteed monthly amounts aimed at creators who already have an audience on Instagram, TikTok, or YouTube. The Brazil rates sit well below the US and Canada figures. The structure is the same. Facebook is paying for an audience that was built somewhere else.

Social Media Today put the Brazil payments at $25 for each 30-day period if the creator has up to 100,000 followers, or $75 across the three months, and $300 for each 30-day period at a million followers or more, or $900 in total. A creator needs at least 20,000 followers on Instagram, TikTok, or YouTube, at least 30,000 video views in the previous 30 days, and no Facebook Reel in the last six months. Once accepted, they have to post 20 original Reels in each 30-day window, on separate days. The monthly amount is set by the highest follower count on one eligible account.

$3,000 a month to switch apps

The program first launched in March in the US and Canada. Meta set guaranteed monthly rates of $1,000 for creators with at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 for those with more than a million followers on at least one of those platforms, for three months of eligible Reels. Social Media Today also reported a lower band of $100 to $450 a month for creators with 20,000 to 99,999 followers. CNBC reported that accepted creators needed to share at least 15 Reels in a 30-day period, posted on at least 10 different days.

Meta’s creator tab nears $3 billion

Meta said it paid content creators nearly $3 billion in 2025, up 35% from the year before, and the highest annual total it has recorded. Sixty percent of that payout went to Reels. After the three-month window, Meta says creators keep access to Facebook Content Monetization, so earnings can continue once the guaranteed rate ends. Meta also said the number of creators earning more than $10,000 a year on Facebook has grown by over 30% year over year.

In its first-quarter 2026 results, Meta reported that total video watch time on Facebook rose by more than 8% globally, the largest quarter-over-quarter engagement gain in four years. Yair Livne, vice president of product for Facebook Creators, told CNBC the reach boost for Fast Track creators would continue after the three-month window ends.

Guarantees expire, audiences don’t

A three-month guarantee is a bridge. The larger tell is who Facebook is spending to acquire: people who already have a brand on TikTok, YouTube, or Instagram. Publishers sitting on an established Facebook audience are holding the same kind of asset Facebook is now paying to import. That is the side of the table Facebook Turnkey Management is built for.

Moving the market right now.

3 stories from Nov 10 that matter if you run pages and sites.