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• TUESDAY · NOV 10, 2026 •
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Publisher Insider
Industry news, strategies, and exclusive case studies from the world leader in publisher monetization.
BROUGHT TO YOU BY 
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In today’s issue: why Google’s results page is quietly handing clicks back to sites, the news moving the market, three Facebook pages priced to sell on Publisher Market, and this week’s NewsBomb leaderboard. |
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Google is starting to move away from AI summaries. The rest of the web is going to feel it too.
Lily Ray shared this chart today: Amazon’s US Google visibility at its lowest point in 10 years.
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For two years the summary ate the top of the page. Now Google is starting to give that space back, which is good news for publishers and a preview of where many platforms are heading.
The first place you can see it is the brand search. On November 2, Barry Schwartz at Search Engine Roundtable reported that for many brand queries, AI Overviews have moved into the right-hand column on desktop, out of the top and middle of the main results. PPC Land noted the published examples were US results. On those searches, the main column looks like a regular results page again, with the brand’s own site back in view.
Google has also been adding more ways out of the answer itself. In mid-October, Google’s Search blog said it was putting more inline links into AI Mode and AI Overviews, showing those links higher in the response, testing a slot at the top for one or two official sites, expanding news carousels, and making the links at the end of a response more prominent.
Readers have been saying they see Overviews less often, a mood The Verge picked up late last month. Google told The Verge that triggering has not been reduced.
The chart above is the one Lily Ray shared today. Amazon’s US Google visibility is at 1.66K as of November 9, its lowest point in 10 years, after a peak near 3.5K in 2023 and 2024. Whatever sits behind that drop, a lot of organic space has opened up, and some of it is now in play for the publishers and other sites Google chooses to rank.
Digiday reported that media buyers are putting a slice of Google search budgets under fresh scrutiny, and that publishers are still waiting for click data on Google’s AI features, with a UK-mandated deadline of December 3. The opt-out Google has already shipped is bundled across those features. The layout is already changing in public. The number that would show whether it pays is still private.
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GOOGLE DISCOVER · TURNKEY MANAGEMENT
We run the Discover pipeline. You keep the site.
Google Discover Turnkey Management is done-for-you Discover, end to end. No upfront cost. We run the audit, the Discover layer, and the daily tracking, and we share the revenue. Your writers can write the articles, or we can write them.
| WHAT YOU GET |
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The full Discover pipeline, run by our team |
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No upfront cost; we earn when the site earns |
| Your writers, or ours |
Hit reply if you want to tell us about your site first. We read every reply.
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LATEST MARKET NEWS |
THIS WEEK |
Moving the market right now.
3 stories from Nov 4 to Nov 9 that matter if you run pages and sites.
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NOV 4 · SOCIAL MEDIA TODAY
Facebook expands Creator Fast Track to Brazil
The program pays creators who already have an audience on Instagram, TikTok or YouTube to start posting Reels on Facebook, with guaranteed payments tied to follower counts on those apps. Social Media Today notes the Brazilian payments are significantly lower than the earlier US and Canada version.
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NOV 5 · NIEMAN LAB
Meta pauses its commercial terms update
Updates to the Meta Commercial Terms and three related term sets will not take effect on November 20, with no new date set, while existing terms remain in force. The revised terms had drawn objections from publishers over language that would have allowed Meta to crawl websites tied to business accounts.
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NOV 9 · SEARCH ENGINE ROUNDTABLE
Ads in Google AI Mode now follow the conversation
Search Engine Roundtable reported that “multiturn” ads, labeled Sponsored, are appearing on follow-up questions in AI Mode in the US, not only on the first query. Google had said the format would show on later turns as people keep the conversation going.
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You asked for Facebook pages. We found them for you.
Three Facebook pages priced to sell on Publisher Market, from a pre-monetization humor page to a pets page already getting paid.
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HUMOR · FACEBOOK
Humor page, pre-monetization
52K followers · 44% US audience · $19.23 per 1,000 followers
$1,000 asking View listing →
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DOGS AND PETS · FACEBOOK
Established dogs and pets Facebook page
239K followers · 77% US audience · $9.21 per 1,000 followers
$2,200 asking View listing →
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PETS · FACEBOOK
Pets page, monetization approved and paying
226K followers · 59% US audience · $600/mo revenue · 1.6× yearly revenue
$11,520 asking View listing →
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See all listings → List your asset →
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Top Performing Posts This Week
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POWERED BY
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Three standout posts from Nov 3 to Nov 9 across NewsBomb’s feed, which tracks thousands of pages so you can discover viral content early.
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POST 1 GRADE A+ SPORTS · NOV 6
NBA on ESPN’s Reel of a defensive matchup that is almost impossible to stay in front of
A short sports clip with almost no caption. Likes made up about 95% of its 219,959 interactions.
View post →
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POST 2 GRADE A+ HUMOUR · NOV 6
UNILAD’s Reel of a caught-on-camera moment as a baby arrived
A one-line caption on a moment already in motion. Comments were 12,328, about 6% of its 199,877 interactions.
View post →
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POST 3 GRADE B ANIMALS · NOV 7
Cat Lovers Community’s Reel about a retirement built around a garden, coffee and 20 cats
A simple wish in the caption, no plot twist required. Likes made up about 92% of its 86,187 interactions.
View post →
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Top Performing Pages THIS WEEK
Momtravelsandhacks
PARENTING · 48 POSTS
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20,880
TOTAL
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▲ +770%
WOW
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Tiny Garden Habit
GARDENING · 35 POSTS
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14,630
TOTAL
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▲ +720%
WOW
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TheFeedski
HEARTWARMING · 10 POSTS
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19,210
TOTAL
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▲ +668%
WOW
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Eric Stanley
HEARTWARMING · 12 POSTS
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14,916
TOTAL
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▲ +583%
WOW
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Tony Robbins
MOTIVATION & POSITIVITY · 31 POSTS
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275,745
TOTAL
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▲ +495%
WOW
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NewsBomb catches these before they peak.
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P.S. Publishers who keep Discover in-house are looking at the same shift from a different seat. Google Discover Consulting is built for that side of the table, and the revenue stays 100% yours. The click is still the number that matters, and it is still the one Google has not put next to the impression.
Talk soon,
The Onboarding Team
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Sources
1. Lily Ray on X, chart of Amazon’s US Google visibility, Nov 9, 2026 https://x.com/lilyraynyc/status/2119847871113478169
2. Search Engine Roundtable, “Google AI Overviews For Brands Moved To Right Column”, Nov 2, 2026 https://www.seroundtable.com/google-ai-overviews-brands-right-42440.html
3. The Verge, “Are you seeing AI Overviews less often?”, Oct 30, 2026 https://www.theverge.com/tech/1023913/are-you-seeing-ai-overviews-less-often
4. Google, “More ways to connect with the web from Search”, Oct 15, 2026 https://blog.google/products-and-platforms/products/search/updates-ai-mode-overviews-explore-web/
5. Digiday, “Google Search loses its free pass with buyers” and “As publishers await click data, Google’s AI visibility push complicates the opt-out decision”, Nov 2026 https://digiday.com/marketing/google-search-loses-its-free-pass-with-buyers/
6. Social Media Today, “Facebook expands Creator Fast Track program to Brazil”, Nov 4, 2026 https://www.socialmediatoday.com/news/facebook-expands-creator-fast-track-program-to-brazil/873821/
7. Nieman Lab, “Meta pulls down controversial terms of service”, Nov 5, 2026 https://www.niemanlab.org/2026/11/meta-pulls-down-controversial-terms-of-service/
8. Search Engine Roundtable, “Google AI Mode Multiturn Ads Are Live”, Nov 9, 2026 https://www.seroundtable.com/google-ai-mode-multiturn-ads-42478.html
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