FEBRUARY 5, 2026

PUBLISHER INSIDER

💎 EXCLUSIVE

How to make money from Facebook Pages without spending $1 for reach (with examples!)

A lot of publishers still think Facebook only works if you push money into it. That used to be true. It isn’t anymore. Today, FB pays for organic performance when content earns attention on its own.

Our latest article explains how Pages are actually doing it right now: which formats work and why some Pages make big money while others with similar traffic never see a dollar.

If you’re tired of boosting posts just to stay visible and want FB to work like a real income channel, this is worth your time.

👉 Read our latest guide on X​

💡 Industry News

Facebook is testing a standalone AI video app and Reels views are about to surge

This app rips the “Vibes” feed out of the Meta AI app and it’s already live in Brazil and Mexico. It’s like TikTok but every clip is AI-generated. Since usage inside the AI app took off fast, according to Facebook, they decided to give these videos their own home.

This tells us clearly what Facebook wants. It keeps doubling down on short-form feeds that don’t require creators to show up on camera. This lowers the bar for volume and Facebook loves volume. As AI content scales, FB gets more inventory, Reels views will jump dramatically… then more payouts. This will absolutely bleed back into Reels distribution and monetization fast.

➡️ Read the full article​

You can now add Threads accounts to your Facebook business portfolio (and yes, you should do it)

Threads ads are rolling out globally and it’s officially part of the money stack. To add Threads, you need the matching Instagram account with the same username already inside your portfolio. Log in, confirm access, done. If assets are missing, logging into Business Suite with your IG often pulls everything back together.

This gives publishers better ownership and control. Threads will feed distribution back into Facebook just like Instagram does. Note that if an agency owns your assets or they’re scattered across portfolios, you’re setting yourself up for problems later - monetization reviews, ad issues, payout delays… If you have one business portfolio with every one of your assets, you can stay in control of your revenue.

➡️ Read the full article​

Google AI Overviews cut clicks by a whopping 58%

Ahrefs’ AI Overview analysis ran fresh data last December and the drop got brutal. When an AI Overview appears, the top-ranking page now gets 58% fewer clicks. Earlier last year, it was already bad at 34.5%. And it appears, this is exactly what Google wants: zero-click search. AI Overview answers the query, users stay longer on Google.

For publishers, this clearly tells us that search traffic is shrinking. Well, FB traffic isn’t. When your content shows up in the feed, clicks happen almost effortlessly. If you’ve been building Pages, Reels, and repeatable formats on Facebook, you’re playing the right game.

➡️ Read the full article​

ChatGPT is rolling out more visual responses and it’s starting to look like Google

OpenAI is trying to make ChatGPT responses more visual and easier to skim through panels, cards, stats, and quick summaries - very similar to how Google shows knowledge panels and Top Stories.

The big question for publishers is traffic. Right now, it doesn’t look great. When answers get cleaner and more complete inside the interface, fewer users need to click out. Just like with AI Overviews. Even if ChatGPT starts linking to sources more often, the click intent is weak. RPMs are the bigger question - hard to see them beating Facebook when interaction is limited in the AI interface compared to a feed.

➡️ Read the full article​

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