APRIL 2, 2026

PUBLISHER INSIDER

Facebook earnings are snapping back and even hitting new highs

After weeks of complaints about drops in earnings, things are turning fast. We’re now seeing pages recover quickly, and in a lot of cases, revenue is climbing past where it was before the dip. Not everyone felt the volatility to begin with. Many larger publishers stayed stable the whole time. Now the gap is widening again as performance normalizes.

This is how Facebook works. Short-term swings shake people out, then the system corrects and rewards the pages that stayed consistent. If you kept posting, kept engagement tight, you’re getting paid on the rebound.

The lesson: don’t overreact to dips. Facebook monetization is still one of the most reliable engines out there if your setup is solid. The publishers who treat this like a long game are the ones who keep pulling ahead while everyone else panics and slows down.

💡 Industry News

LinkedIn has just turned into early Facebook

Content from small accounts is getting pushed hard, even with a few hundred connections. Most people still treat it like a resume platform, which is why the opportunity is sitting there.

Gary Vaynerchuk observes that LinkedIn now is “most similar to 2007–2009 Twitter and 2011–2013 Facebook. The ROI on acting like a media company and not an advertiser on LinkedIn is staggering and will go away.”

That window always closes. Early adopters move first, reach gets crowded, then costs go up and organic tightens. This is familiar territory for publishers - we’ve seen this cycle before. LinkedIn is where attention is cheap right now. Facebook is where monetization is already built. The move is to use LinkedIn to grab reach while it’s easy, then funnel that audience into your Facebook system where the revenue actually scales.

➡️ Read the full article​

Leila Hormozi steps down as CEO to go all in on media

Leila Hormozi is stepping away from Acquisition.com to focus on building its media arm full-time. This is a $100M+ business, and she’s choosing content over operations. Not because the company needs fixing, but because attention is the bigger play. She and her husband already pull millions of monthly views, now they’re doubling down to turn that into a full media engine around the brand.

This is the shift most people still don’t get. You’re not running pages but building a media asset. The more attention you control, the more ways you can monetize it. Facebook already gives you distribution and revenue tools. The upside comes when you start thinking bigger than posts and treat it like a real media business.

➡️ Read the full article​

Facebook just made its ad engine smarter and cheaper

Facebook rolled out a new ad ranking system that gets smarter with less effort. It’s processing more user signals in real time while using fewer resources behind the scenes. As a result, ads are landing better. Facebook says conversions are up 3% and click-through rates are up 5% since launch.

This feeds straight into FB monetization. When ads perform better, budgets scale. And then, more money flows through the system. If you’re running content that converts, this is tailwind. Expect stronger CPMs, more aggressive advertiser spend, and tighter competition for attention.

➡️ Read the full article​

X just locked its main publishing tool behind a higher paywall

X has restricted access to its X Pro dashboard again, pushing it from Premium into the more expensive Premium+ tier. This is the same tool that used to be TweetDeck, widely used for monitoring feeds, managing posts, and staying on top of conversations. Now even paying users are getting cut off unless they upgrade. Meanwhile, third-party tools are weaker after API restrictions, so creators are stuck inside X’s system whether they like it or not.

For Facebook publishers, this is the contrast. Meta keeps improving its native tools and making them more accessible because it wants more content, more ads, more activity. X is doing the opposite. Less access, more friction. Over time, that gap pulls creators and advertisers toward Facebook, where scale and monetization are easier to unlock.

➡️ Read the full article​

X just upgraded its AI video tool inside Grok

You can now generate videos using up to 7 images as references, with clips running up to 30 seconds. That means consistent characters, scenes, and fully AI-built visuals without touching a camera. If you’re already using AI images, you can now turn them into a video fast.

This is where things get messy. Access is locked behind paid tiers, and X is setting loose rules on what’s allowed, closer to R-rated content. That opens the door to scale, but also risk.

For publishers, AI video is getting easier everywhere, but distribution still decides who wins. Facebook already favors short-form video at scale, and when these tools hit the FB ecosystem properly, the reach will dwarf anything on X.

➡️ Read the full article​

Google Search is rewriting your headlines with AI

Google is testing AI-generated headlines directly inside search results, replacing what publishers actually wrote. Full headlines are getting cut down, reworded, and sometimes flipped in meaning. In some cases, it even makes content sound like it’s endorsing something it clearly doesn’t.

This hits harder than it looks. Your headline is your hook, your positioning, your click driver. If Google rewrites it, you lose control of how your content is framed before the click even happens.

Meanwhile, on Facebook, you control the hook. The headline, the caption, the framing. That’s why distribution here is still powerful if you know how to package content right. Google is turning into a middleman that edits your work. Facebook still rewards the people who know how to write for attention.

➡️ Read the full article​

💎 Exclusive Resource: Case Study

$40K/month from religious Facebook content

This random page is said to be earning around $40,000/month posting religious content.

Not a niche or audience or geography most people would bet on.

This is where people overcomplicate things.

They sit there trying to pick the “best” niche. Finance, politics, whatever’s hot.

Meanwhile, pages like this are just printing because they’re running a system:

• Posting consistently every day
• Building repeatable formats, not guessing
• Treating the page like a business, not a hobby
• Doubling down on what already works

That’s it. Sometimes it doesn't even matter the language or country of the page.

We’ve seen this across completely different niches. Same mechanics, same outcome. The niche changes, but the system doesn’t.

The pages that actually make money lock in what works and just keep pushing it.

We run pages exactly like this across different niches. Same approach, same outcome. Content, posting, and monetization all handled properly.

If you’ve got a page sitting there, it should be doing a lot more than it is now.

​👉 See how our Facebook Turnkey Management works​

📚 Resources to Help You Grow

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🧠 Publisher Learning Center → Deep tactical breakdowns, case studies, and operator-level how-tos on growing and monetizing media properties. Built from real results.

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