WEEK OF OCTOBER 28, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Content Monetization revenue spiking like crazy for most, dropping for others → After a slow start to the month, revenue share dollars and total views are climbing faster than at any other time in the year. Many pages that were stuck at earnings plateaus have broken through lifts as high as 50% to 100%. Other pages have been cut by 25% to 50%. The difference between those pages? The former ones are executing the right strategies, the other ones are usually curation and production speed issues.

2. Views, engagement and earnings from Reels skyrocketing to levels we haven't seen before → We've been rolling out AI-generated reels to tens of millions of users, and the results have been mind-blowing. The pages experiencing earnings plateaus mentioned above? All broke through the plateaus by pumping out super viral reels. Pages that never shared a single video before are generating hundreds of thousands of engagements and millions of views on a single video. Start a reels strategy ASAP to capitalize on Q4 and beyond.

3. RPMs starting to spike → This one's shouldn't be surprising to anyone. RPMs on almost all platforms are beginning to rise as more advertisers are bidding with higher budgets. The same amount of views on Facebook will get you more earnings from Content Monetization than before. The same amount of monthly sessions on the website will generate higher earnings per click than ever before. And so on, you get the point.

4. Facebook releases 2 significant new updates → First feature: “Ride the Trend Now” under the Monetization tab for Pages. It highlights trending hashtags that may be relevant to you, encouraging creators to make original content to reach a wider audience. Second feature: Facebook is simplifying the way new pages are made, now only offering two options: 'Company' and 'Creator' profiles. As a publisher, 99% of the time you should be selecting Creator, even if you're a corporation.

Chart of the week 👇

What's happening? Total interactions across all the major viral news pages on Facebook is steadily climbing as we get further into Q4.
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What's ahead? Expect total Facebook interactions to peak around end of November, remain high throughout most of December, and then start to decline in the second half of November. This is the typical yearly trend we've seen every year in the last 10 years, with last year being an anomaly due to the tumultuous election season.

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What do you need to know? Use these trend lines to understand the capacity of your total views on Facebook in tandem with the assets' ability to drive referral traffic. Importantly, these trends will apply to almost every platform from Google Discover to programmatic ads.

Strategy of the week 👇

This is How to Immediately Boost Web Referral Traffic:

Step 1:
Post the article share as an image + link in caption
^this is the first layer of clicks

Step 2:
Set the first comment to go out 1.5 hours later (some scheduling apps like Post Planner now offer this feature)
^ this is the second layer of clicks

Step 3: ​
If the post performed well, share it in the 'link preview' format later in the day.
^this is the third layer of clicks

Notes:

A) Yes, adding a link in the caption of Facebook Page posts will throttle the reach of that post.

B) That's why the articles you share should be VIRAL and you need to do a good job curating them, so as to overcome the throttling.

C) In the end, the tradeoff of increased clicks relative to reduced reach is what you're after.

Give it a shot and let us know how it goes.

💰 If you want world-class experts to guide you on how to build your own machine that constantly pumps out money-printing posts like this, check out our Facebook Elite Consulting program. Mention this newsletter and get $500 off + 12 months of NewsBomb free.
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X posts of the week 👇

Publisher in a Box @publisherinabox IF YOU'RE PAYING MORE THAN 2 CENTS PER USA FACEBOOK FOLLOWER, YOU'RE DOING SOMETHING WRONG When people first started running Page Like campaigns, their cost per follower is often embarrassingly high, sometimes $0.10 or more. They think this is just “normal.” It isn't. You 10:15 AM • Oct 27, 2025 3 Retweets 72 Likes Read 11 replies

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Publisher in a Box @publisherinabox Imagine owning 10 Facebook Pages earning this much per month... And yet another reminder - you should be earning 1:1 between revenue from website referral traffic (display ads) to content monetization (Facebook rev share program) Let's say for sake of argument, each page pays 2:26 PM • Oct 27, 2025 0 Retweets 15 Likes Read 3 replies

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Resources to help you grow 👇

💰 Facebook Elite Consulting → 3 months of one-on-one guidance from our founders and team leads. Get insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.

🗝️ Facebook Turnkey Management → We’ll manage, grow and monetize your Facebook properties for you and we split the revenue generated 50/50.

💰 'Ads in a Box' Full Service Ad Management → We'll fully manage the ads on your site end-to-end. RPMs are comparable or higher than competing ad networks as we also get you on Google Ad Manager and AdX. Plus we actually help you grow your traffic too. We're a partner, not just an ad provider.