WEEK OF OCTOBER 21, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Has the Google Discover traffic apocalypse arrived? → For many, yes. First Google slapped publishers with the unhelpful Helpful Content Update, with their search traffic being wiped out. Now, hundreds of publishers are reporting that their Discover traffic got completely wiped out since August of this year. Sites that used to generate millions of sessions a month from Discover had their traffic come to a standstill overnight. The good news? The sites that produce quality content (see: not AI slop) and have the right technical fundamentals continue to produce strong traffic. For example, we work with a financial site that's generated 2.02 million clicks to the website in the last 3 months and is still going strong (just imagine the RPM's on that).

2. X is testing revolutionary in-browser link experience, Facebook to follow → From Nikita Bier, head of product at X: "We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links. For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and people forget to Like or Reply. So X doesn't get a clear signal whether the content is any good. To help get better signal, posts will now collapse to the bottom of the page so people can react while you're reading. As always, remember: the post should stand alone as great content so write a solid caption." You can bet your left testicle/ovary that Facebook will follow suit. Get your websites ready and make sure they have high RPM's.
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3. Pinterest joins Google and syndication platforms by adding controls to reduce AI content in feeds, Facebook likely to follow → All the platforms are cleaning house as AI continues to mess things up for everyone (see our chart of the week below and how to stay ahead).

Chart of the week 👇

What's happening? Oxford researchers just confirmed what we all feared: AI is creating a downward spiral that's about to ruin the internet. AI content went from ±5% in 2020 to 48% by May 2025. Projections say 90%+ by next year. Why? AI articles cost a fraction of human written content, which can cost anywhere from $10 to $100 per article. But here's the real problem: When AI trains on AI-generated content, quality degrades, like taking a screenshot of a screenshot of a screenshot. Everything becomes generic and progressively worse as it trains on increasingly worse data. Today's AI slop > tomorrow's training data > worse output > becomes training data again > repeat the process over and over again until the internet implodes. This is why you're seeing all the major platforms from Google to Pinterest cleaning house.
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What does this mean for publishers? Those who produce high-quality content that's not AI slop will increasingly have the best results, by far. Certain platforms, like Facebook, will care less than others, but the whole market will head here eventually. Don't overuse automation or AI, use it wisely (we show you how in our consulting program).

Viral post of the week 👇

Distribute breaking news content on your Facebook Pages and watch your earnings skyrocket like nothing else!

Check out this super simple 'breaking news' format post we just shared on one of our pages.

Go ahead and steal it for yourself (just make it original).

This will go viral on almost any page you share it on.

Next: we're going to be taking this article and distributing it across dozens of pages to multiply the income generated (this is the power of running a network of pages).

It doesn't matter if your page is about dogs, leopards, test tubes or Donald Trump falling down some stairs - 99% of Facebook Pages can figure out how to share niche-relevant news content (we'll show you how).

💰 If you want world-class experts to guide you on how to build your own machine that constantly pumps out money-printing posts like this, check out our Facebook Elite Consulting program. Mention this newsletter and get $500 off + 12 months of NewsBomb free.
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X posts of the week 👇

Publisher in a Box @publisherinabox We looked at 3 Facebook pages. All were active. Consistent. Content was solid. But the revenue? $50–$100/day total. We found 3 hidden issues buried under the hood. Fixed them. They're now tracking toward $30K/month. I’ll break it down soon. 6:27 PM • Oct 18, 2025 0 Retweets 43 Likes Read 2 replies

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Nikita Bier @nikitabier We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links. For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and 7:33 PM • Oct 19, 2025 614 Retweets 13047 Likes Read 1211 replies

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Resources to help you grow 👇

💰 Facebook Elite Consulting → 3 months of one-on-one guidance from our founders and team leads. Get insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.

🗝️ Facebook Turnkey Management → We’ll manage, grow and monetize your Facebook properties for you and we split the revenue generated 50/50.

📈 Google Discover Turnkey Management → We’ll make Google Discover friendly content and get it distributed on the platform. We then split the revenue produced on those articles 50/50.

💰 'Ads in a Box' Full Service Ad Management → We'll fully manage the ads on your site end-to-end. RPMs are comparable or higher than competing ad networks as we also get you on Google Ad Manager and AdX. Plus we actually help you grow your traffic too. We're a partner, not just an ad provider.

➕ 'HeadlinesPlus' Traffic Exchange Program → We've developed a traffic-sharing exchange that adds you to a network of other quality publishers. It adds a Recommended Content widget at the bottom of your articles and for every click you send out of the site you get one in return. It's a great way to access a new audience and build a free new channel of traffic.