NOVEMBER 4, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Reels has officially hit a $50B annual run-rate for Meta/Facebook → Video consumption on Instagram is up 30% year-over-year and Meta confirmed Reels is now a $50B business line across FB, IG, and Threads. Reels is now a scaled media economy with rocket-fueled ad demand. We continue to see the same trend inside our ecosystem: pages leaning into fast creative cycles + viral-style short video are breaking earnings plateaus. Those still avoiding video are stagnating.

2. Instagram is letting select users tune their Reels feed, Facebook to follow → IG rolled out a feature letting users pick preferred content topics to shape their Reels algorithm. As users get more control, targeted relevance beats randomness. Expect publishers with niche mastery and tight trend-mapping to benefit first. And expect this same control layer to hit Facebook soon.

3. Content monetization earnings are surging, and we're seeing the spike in real time → The last 30 days were our highest revenue period ever from Content Monetization across 250+ million followers. Dozens of partner pages are seeing the same hockey-stick trend. Between rising RPMs, aggressive video consumption, and Q4 budgets, this is the strongest period of the year. And the pages shipping volume, speed, and viral-first creative are capturing the upside. It's prime time. Execute accordingly.

4. Meta just announced social media’s “third era” with AI-generated and remixed content → Zuckerberg says we’ve moved from friends to creators to AI-first feeds, with already 20B+ user-generated AI images. Meta will inject a massive new wave of AI content into recommendations across Facebook, IG, and Threads. The feed is shifting to infinite creation, remix culture, and algorithm-driven discovery. Publishers who treat AI as a production engine are set to win attention and volume in this new “era.”

5. YouTube Shorts now out-earns long-form per watch hour → YouTube Shorts just crossed $10.26B in Q3 ad revenue and is officially generating higher ad revenue per watch hour than long-form. This flips the historic YouTube playbook and confirms a platform-wide truth: short-form is now a primary revenue engine. Fast storytelling and snackable formats are no longer optional if you want algorithmic reach and advertiser dollars.

Chart of the week 👇

27% of Americans access news and creator content on social media, with most of that going to Facebook:

What's happening? Almost a third of Americans use social media (i.e. Facebook) to access news and creator content. In reality, it's likely much more than what this study shows.
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What does that mean for you? Keep building out your Facebook assets and push out news and viral content. Preferably high quality. Definitely original.

Strategy of the week 👇

HOW TO GROW YOUR FACEBOOK CONTENT MONETIZATION EARNINGS UP TO 2-3X IN 1 WEEK

1. Audit your attention metrics.

Views, engagement, and time spent are the only metrics that matter. Frequency means nothing if people don’t stay.

2. Go 100% original.

Even lightly edited content is getting flagged. If you’re recycling, you’re capping your RPM and risking your monetization entirely.

(There are still clever inspirations you can use. But no copy/paste culture.)

3. Diversify your content mix.

Rotate:

• Images
• Long-form text
• Videos
• Reels (your growth rocket booster)

When we layered viral reels into the cadence, reach and earnings changed overnight.

4. Write captions people actually read.

Long, valuable captions mean longer dwell time.

Dwell time = higher reach

Higher reach = higher RPM

5. Scale only when it’s working.

Once your content hits, then increase volume.

We scaled to 24 posts/day (eventually 48). But we never sacrificed quality.

6 great posts beat 60 weak ones.
​Bonus: Prioritize US audiences. Same views, higher payout.

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X posts of the week 👇

Publisher in a Box @publisherinabox THE BIGGEST MISCONCEPTION PEOPLE HAVE ABOUT FACEBOOK PAGES The more money you invest into your Page doesn't mean you will make more money. This is not a proportional correlation Generating revenue from organic Facebook views and traffic doesn't work like Facebook Ads or Google 11:59 AM • Oct 31, 2025 0 Retweets 20 Likes Read 1 replies

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Publisher in a Box @publisherinabox How nice it is to start your weekend by checking our Facebook Page earnings, only to find that dozens of your pages are starting to blast past their earnings plateaus 11:59 AM • Nov 1, 2025 1 Retweets 18 Likes Read 5 replies

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Publisher in a Box @publisherinabox CASE STUDY: 20,000 USA FACEBOOK FOLLOWERS FOR $100 A few months ago, we tested a brand-new set of Facebook Page ad creatives. They were simple — just strong visuals, clean headlines, and clear value. No gimmicks. No fancy editing. Just proven angles we’ve refined over 11:59 AM • Nov 2, 2025 1 Retweets 36 Likes Read 7 replies

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