WEEK OF OCTOBER 14, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Is this the end of algorithms? Meta being forced to offer chronological timelines by default → The Europeans strike again, a Dutch court has ruled that Meta has to provide Facebook users with more easily accessible options for timelines untouched by algorithms. Our prediction? Almost nobody will use this, and it will not roll out to U.S. users. The algorithms give people what they want and they work well, and Facebook makes more money than ever due to them.

2. Google being accused of rigging ad auctions in new antitrust lawsuit → Major ad tech platform, OpenX, is suing Google for monopolistic practices. Here's what their CEO had to say: "They really rigged digital advertising auctions to the disadvantage of all their competitors. The classic example is, because they controlled the auctions at the ad server level, they modified the auctions such that they could see all the bids that came in and then decide to modify the Google bid after the fact, which allowed them to win a far larger number of transactions than any of the competitors because the auction was simply not a fair auction.” So, what does this mean? Will Google be forced to be dismantled and change their number one source of income? Honestly, probably nothing at all will happen outside of some sort of settlement, as usual. It's also why our ad platform, Ads in a Box, integrates Google Ad Manager into the ad stack. If you can't beat 'em, join 'em!

3. Comments Manager coming to Facebook Pages → Comments are one of the easiest and most important ways to grow engagement on your Facebook page, especially in the early days when the assets are smaller. In their continued efforts to help you make more money than ever, Facebook is releasing a new Comments Manager feature, designed to help admins manage and organize comments more effectively. Look out for it in the coming weeks as it rolls out to more users!

4. A.I.-powered feature to welcome new followers rolling out on Facebook → Now whenever someone follows your Facebook Page, you'll be able to direct them to a specific post, story or reel to prime them to engage more with your content. This seems like something that may be a bit rocky when it rolls out but once the kinks are worked out this might be a very powerful way to get new followers to stick around.

Chart of the week 👇

What's happening? Total reach and interactions across our index of the strongest viral news pages shows that total engagements on Facebook spiked big time in early October. And then fell just as much towards the middle of the month, so your suspicions were correct. But no need to panic.
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What does this mean and what's next? What comes up must go down. And then back up again. And then back down again. And then back up again. As we always say, you need to look at the longer term trendline here, and it's blasting up this year like we haven't seen in years on this platform. Things begin spiking big time towards end of October and especially in November onwards to the end of the year. Get ready.

Viral post of the week 👇

This post combines several powerful strategies in one effective (and slimy) viral post:

1. The 'vulture' strategy - is someone famous sick or dead or dying or did something else horrible happen to them? People will click on this stuff like crazy.
2. Leaning on celebrities - jumping on trends or subjects that people already know a lot about without you having to educate them is one of the easiest ways to push engagement. This is why celebrity content does so well.
3. Clickbait - notice how this headline makes an announcement without making the announcement. By withholding a key part of the information, you are encouraged to click through to the website to know what this 'heartbreaking admission' really is.
4. News format - as we keep saying over and over again, the breaking news format is the most powerful way to drive engagement on Facebook (and any other online platform) at the moment. Lean on this.

Take these strategies for your own publication and do them tastefully.

💰 If you want world-class experts to guide you on how to build your own machine that constantly pumps out money-printing posts like this, check out our Facebook Elite Consulting program. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.
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X posts of the week 👇

Publisher in a Box @publisherinabox FACEBOOK IS THE ONLY PLATFORM THAT'S INCREASED OVERALL ENGAGEMENT BETWEEN Q1 AND Q2 Still think Facebook is dead or that only your grandma's grandma uses it? Not true. The results are in...and are completely unsurprising based on everything we've been telling you all year. 3:58 PM • Oct 13, 2025 0 Retweets 3 Likes Read 1 replies

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Publisher in a Box @publisherinabox HOW TO EARN $15,000+ BY SHARING 4 ARTICLES ON FACEBOOK For every $1 you earn from Facebook’s Content Monetization program, you should be earning at least $1 from website referral traffic. One site we manage made $7,548.47 from its top four articles in just a few days and 1:9 PM • Oct 13, 2025 0 Retweets 13 Likes Read 4 replies

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Resources to help you grow 👇

💰 Facebook Elite Consulting → 3 months of one-on-one guidance from our founders and team leads. Get insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.

🗝️ Facebook Turnkey Management → We’ll manage, grow and monetize your Facebook properties for you and we split the revenue generated 50/50.

📈 Google Discover Turnkey Management → We’ll make Google Discover friendly content and get it distributed on the platform. We then split the revenue produced on those articles 50/50.

💰 'Ads in a Box' Full Service Ad Management → We'll fully manage the ads on your site end-to-end. RPMs are comparable or higher than competing ad networks as we also get you on Google Ad Manager and AdX. Plus we actually help you grow your traffic too. We're a partner, not just an ad provider.

➕ 'HeadlinesPlus' Traffic Exchange Program → We've developed a traffic-sharing exchange that adds you to a network of other quality publishers. It adds a Recommended Content widget at the bottom of your articles and for every click you send out of the site you get one in return. It's a great way to access a new audience and build a free new channel of traffic.