NOVEMBER 11, 2025

THE PUBLISHER INSIDER

🚨 What you need to know this week

​1. Meta to phase out automated ads by 2026 → Meta is retiring its Automated Ads feature next year as it shifts fully to Advantage+, its newer AI-driven ad system. Automated Ads were the simpler, semi-guided option for small campaigns, but with Advantage+ now handling creative, targeting, and optimization, the old setup is becoming redundant. Expect major changes to how ad campaigns run, especially for Page growth. The current formula still works, so double down while results are strong and costs are low. In the end, this may have no impact, but if it does, we'll be here to guide you on the next best strategy as things evolve.

​2. Facebook now lets private groups go public without exposing old posts → The process includes a three-day review period, keeps all previous posts and comments private, and makes new posts publicly visible. In short, you can expand reach without compromising past privacy. For serious creators, going public is the smarter long play. Private groups may feel exclusive, but they limit discoverability, engagement, and ultimately, revenue potential. Visibility fuels growth. Growth fuels monetization.

​3. Meta just upgraded its Rights Manager Autoprotect feature → When you upload videos via Meta Business Suite or Facebook, your files are automatically added. And now, Meta will flag content that may not be original to help you avoid account issues. You can review these under the To-do list in the Overview tab. With Reels driving massive growth, protecting your content (and your reach) matters more than ever so pay attention.

​4. LinkedIn growing faster than ever, and you should take advantage → LinkedIn’s latest numbers show serious momentum. Revenue hit $18 billion, up 10% year over year, with 1.3 billion members. Engagement is rising too: comments up 24% and video uploads growing double digits for three straight quarters. LinkedIn remains one of the easiest untapped traffic sources for publishers. You can post the exact same content you use on Facebook and double your reach with zero extra work.

​5. Google Search fluctuations intensify → SEO circles are buzzing about a fresh wave of Google ranking volatility starting around November 7. While we’re missing official confirmation, multiple SEO tools and community chatter point to significant shifts: traffic dips, ranking plateaus, and “zombie traffic” reports are everywhere. If you’ve seen erratic numbers lately, it’s not you. It’s Google. Keep tracking key pages, avoid major site changes this week, and focus on content stability until the dust settles.

📈 Chart of the week

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Meta AI daily users surged from under 800K to nearly 2.8M since late September:

What’s happening? Meta AI’s daily active users have exploded since late September, jumping from under 800K to nearly 2.8M across iOS and Android, per Similarweb data.

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What does that mean for you? Meta AI’s growth signals rising platform activity and that momentum spills over into content performance. Reels are the top-performing format right now, driving higher reach and revenue potential for pages. This is your signal to stay aggressive with short-form content. Attention is flowing back into Meta, and Reels are where it’s landing first.

🧠 Strategy of the week

HOW TO GET A MASSIVE REFERRAL TRAFFIC BOOST (IF YOUR PAGE QUALIFIES)

1. Stop posting, start formatting.

Facebook reach isn’t random. It’s driven by structure. The format you use decides how far your link flies.

2. Use the image + link in first comment format.

It looks native, avoids throttling, and consistently drives more clicks.

3. If your page has reach, layer your links.

Post a link in the caption, one in the first comment, and a third two to three hours later. This sequence can trigger a reach bump (not for everyone, but when it hits, it’s gold).

4. Rotate your formats.

Mix it up:

• Image + link in comment
• Text + link in comment
• Image + link in caption.

Keep the algorithm guessing. And rewarding.

5. Track what works, double down fast.

The top-performing pages don’t post links and hope. They test formats, measure engagement, and repeat what delivers. That’s how you turn Facebook into a referral traffic engine.

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📢 X posts of the week

Publisher in a Box @publisherinabox YOU NEED TO BE MAKING VIRAL REELS TO MAXIMIZE YOUR CONTENT MONETIZATION DOLLARS Higher earnings across different formats push up the other ones. You need to have different formats generating serious income - images, reels and text posts. And now Stories. We recently intro’d 11:15 AM • Nov 6, 2025 0 Retweets 30 Likes Read 6 replies

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Publisher in a Box @publisherinabox We say this all the time - this logic works for both Facebook RPMs (via content monetization) as well as display ads on websites Your goal is to get users to stick around and interact more with the content, which allows FB and Google to serve more ads, and to pay you more https://twitter.com/gbechtold1/status/1986158947674603691 Gavin @gbechtold1 Long content still pays! Quick hack to boost your RPMs = more content + more words 🙃 What's your average wordcount? Leave a comment 👇 7:50 AM • Nov 6, 2025 1 Retweets 9 Likes

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Publisher in a Box @publisherinabox FACEBOOK AND AD NETWORKS WILL PAY YOU A LOWER RPM FROM THESE NICHES (LIST) 1. Entertainment and celebrity niche - low RPMs. But you can do high volume engagement on this, so it evens out. 2. Finance / money - highest RPMs by far, can get good engagement 3. Travel - high RPMs, 3:28 PM • Nov 5, 2025 1 Retweets 15 Likes Read 4 replies

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