WEEK OF OCTOBER 7, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. New research clearly shows Facebook is the #1 platform where Americans get their news → Turns out (unsurprisingly) that over half of U.S. adults get their news from social media, with Facebook being the leading source of news. This perfectly aligns with what we've been telling you all year - news and breaking news is the biggest driver of engagement, clicks and revenue on this platform. Regardless of your publication's niche, you need to figure out how to integrate news into your content pipeline. Your accountant will thank you.

Btw if you're looking to scale your publishing business' revenue and traffic like never before via Facebook - check out our Elite Consulting program. We're working with partners of all sizes and creeds from The Epoch Times to Thought Catalog.

2. And no, Facebook is not just for boomers and people who drive pickup trucks while shooting a gun out the window → The same research shows that people aged 18 to 49 make up 86% of the users on Facebook who engage with news content. Furthermore, they are made up of races of all kind and there's almost the equivalent amount of left-leaning and right-leaning users of the platform.

3. X is working on increasing the reach of posts with links in them → Head of Product at X, Nikita Bier, has announced that links do not deboost posts, and that he's actually working on making links even more effective at driving referral traffic. What does that mean for you? Well, Facebook always rips off its competitors and if X is going to do something, you can sure as hell bet that Mr. Zuckerberg is going to follow suit. For those that have been complaining that referral traffic is down (even though it isn't), this may just be your saving grace.

4. Facebook introduces new A.I. Slop video feed → One of the most effective ways to boost engagement and baseline views on a Facebook page like nothing else is to share viral videos. Before one needed to either invest into licensing viral videos or making their own (both very expensive). Now? You can make your own viral AI slop videos and get crazy engagement from them. Our pages have driven 100's of millions of video views in recent months from exactly this approach. And now - you have your own dedicated feed to do exactly this! This is yet another new avenue from which to monetize your content and earn more Content Monetization dollars than ever before.

Chart of the week 👇

What's happening? Facebook and YouTube are, by far, the go-to platforms for Americans to consume their news, with Facebook leading the pack. No other platforms even come close.
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What does this mean? As we've been saying since the dawn of time, you NEED to get into the news game. I don't care if your publication is about puppies doing cartwheels, a Joe Biden fan page or a local TV news station - you need to figure out how to expand your niche and have your content go viral on a national level. Taking the above random niches as examples - there are countless animal/dog news stories everyday, if someone is into Joe Biden they are likely into left-wing political news, and if someone is into local news then they are into general news, plus, local news stories that are viral will almost always go viral on a national level. Get on it.

Viral post of the week 👇

This is clickbait done well, in tandem with referral traffic monetization done well (as long as you couldn't care less about branding and user experience):

Many publishers will have a heart attack thinking of running a post like this on their Facebook pages, and especially what the article and website looks like when they click through. But then they see the kind of revenue this post generates and they change their tune (usually).

You don't need to go this spammy and can frame your post more tastefully, but if you want to drive as much referral traffic as possible. Here's what the post looks like followed by the analysis of why it works...

Why it works:

• Huge headline with red/yellow background (this is a BIG one that we're going to steal for our own posts). This is the same reason why all fast food restaurants' (i.e. McDonald's) logos are red and yellow - because you notice it when you're driving fast. Same idea with scrolling through your newsfeed at the speed of light, you're more likely to stop and look at this.
• A topic that applies to a wide variety of people (we all sleep, don't we?), especially seniors, which this post is targeted towards. Clearly this page understands who their demographics are. Caption is well written accordingly.
• The link in the first comment leads to a bare-bones website filled to the brim with ads. The focus is on the content (including ads) and nothing else. Ad density is cranked up to maximum. Article itself is long (and clearly made by A.I.). This is Facebook monetization at it's worst, and most profitable.

Take these strategies for your own publication and do them tastefully.

💰 If you want world-class experts to guide you on how to build your own machine that constantly pumps out money-printing posts like this, check out our Facebook Elite Consulting program. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.
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X posts of the week 👇

Publisher in a Box @publisherinabox The fastest way to scale Facebook revenue is to stop relying on one page. Run multiple pages in different niches and create your own distribution network. Cross-promote content, grow with page-like ad campaigns, and test across audiences to find what scales. One page is good. 8:27 PM • Oct 1, 2025 0 Retweets 12 Likes Read 4 replies

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Publisher in a Box @publisherinabox HOW TO FIX ALL OF YOUR FACEBOOK ACCOUNT ISSUES (INCLUDING GETTING RID OF ANY WITHHOLDING TAXES) 🧵 The right setup for your page and account in Business Manager is essential. It will resolve most payout issues, withholding tax issues, account issues, violations and anything else 5:58 PM • Oct 1, 2025 1 Retweets 8 Likes Read 1 replies

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Resources to help you grow 👇

💰 Facebook Elite Consulting → 3 months of one-on-one guidance from our founders and team leads. Get insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free.

🗝️ Facebook Turnkey Management → We’ll manage, grow and monetize your Facebook properties for you and we split the revenue generated 50/50.

📈 Google Discover Turnkey Management → We’ll make Google Discover friendly content and get it distributed on the platform. We then split the revenue produced on those articles 50/50.

💰 'Ads in a Box' Full Service Ad Management → We'll fully manage the ads on your site end-to-end. RPMs are comparable or higher than competing ad networks as we also get you on Google Ad Manager and AdX. Plus we actually help you grow your traffic too. We're a partner, not just an ad provider.

➕ 'HeadlinesPlus' Traffic Exchange Program → We've developed a traffic-sharing exchange that adds you to a network of other quality publishers. It adds a Recommended Content widget at the bottom of your articles and for every click you send out of the site you get one in return. It's a great way to access a new audience and build a free new channel of traffic.