WEEK OF SEPTEMBER 30, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Facebook is the ONLY platform that's increased overall engagement between Q1 and Q2 → The results are in...and are completely unsurprising based on everything we've been telling you all year. The platform has been on a rip up ever since the algorithm update in January - moving to a more libertarian content moderation model, removing the troubled fact-checking program in favor of Community Notes and, of course, allowing political content back on the platform. Referral traffic is way up too, as we've been saying.

Btw if you're looking to scale your publishing business' revenue and traffic like never before via Facebook - check out our Elite Consulting program. We're working with partners of all sizes and creeds from The Epoch Times to Thought Catalog.

2. Major ad network, Raptive, is preparing for the end of the world → From their Chief Business Officer: "This isn't a passing storm. It's a structural reset of the media economy that threatens to push many publishers to the margins. Yet moments of disruption can be moments of reinvention. Publishers that once relied on stability must now build resilience." Our thoughts? This is the result of a company that got complacent, relying on publishers who got complacent on a platform (Google Search) that got complacent. Meanwhile, publishers focusing on Facebook are earning more revenue than ever. The answer is obvious - pivot to Facebook.

3. Facebook introducing 'Fan insights' to the Engagement tab → Continuing to make the platform the most profitable place for publishers in history, Facebook is now providing even more insights on how to stuff ads down users' throats (and to make more money than ever as a result).

4. Applications to all the major syndication platforms are CLOSED until further notice → MSN, AOL, Newsbreak, Yahoo and the rest are going through a massive cleanup of publishers which has only intensified in recent weeks. At the same time, they're working on the mother of all backlogs when it comes to new applications as publishers are desperately trying to find new income streams after being decimated by Google. We anticipate the gates to re-open in the coming months but, for now, you need to focus on Facebook and Google Discover

Chart of the week 👇

What's happening? Despite some freak-outs we've been seeing on X, total engagement on viral news pages remains steady week-over-week. Actually, total engagement is up 7.7% in the last 7 days. Yes, total engagement between September 25 to 29 are down slightly, but these kinds of fluctuations are completely normal.
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What does this mean? If you approach Facebook publishing like day trading, you will go crazy. What matters are the weekly, monthly and yearly trends. And boy are the monthly and yearly trends looking good.

Viral post of the week 👇

UNILAD shakes things up with new content monetization strategy (and is clearly implementing our recommendations) → Facebook's biggest publisher is shifting gears by starting to prioritize high engagement posts. Here they've taken a viral topic that's been making the rounds for months, updated it in their own format and presented it in a 'breaking news' format. Then they added a super long first comment instead of a link in the first comment thus increasing time spent interacting with the post, causing the algorithm to push the post out to more people. The result? Almost 50,000 engagements in 4 hours and climbing FAST. This single post should net them at least $10,000 to $20,000 once distributed across their network.

💰 If you want world-class experts to guide you on how to build your own machine that constantly pumps out money-printing posts just like this, check out our Facebook Elite Consulting program. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free (offer expires October 8th).
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X posts of the week 👇

Publisher in a Box @publisherinabox Even Facebook is now publicly stating that 'open enrolment' is incoming for the Content Monetization revenue share program (told you!!) 5:58 PM • Sep 26, 2025 0 Retweets 14 Likes Read 3 replies

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Publisher in a Box @publisherinabox $6,873.98 in display ad earnings for a single article Plus even more from Facebook's revenue share program Then we shared this same post on another Facebook page and website... and made the same amount there too Rinse and repeat This is the power of having a big network of 3:5 PM • Sep 26, 2025 0 Retweets 2 Likes Read 3 replies

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Resources to help you grow 👇

💰 Facebook Elite Consulting → 3 months of one-on-one guidance from our founders and team leads. Get insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Mention this newsletter and get $1,000 off + 12 months of NewsBomb free (offer expires October 8th).

🗝️ Facebook Turnkey Management → We’ll manage, grow and monetize your Facebook properties for you and we split the revenue generated 50/50.

📈 Google Discover Turnkey Management → We’ll make Google Discover friendly content and get it distributed on the platform. We then split the revenue produced on those articles 50/50.

💰 'Ads in a Box' Full Service Ad Management → We'll fully manage the ads on your site end-to-end. RPMs are comparable or higher than competing ad networks as we also get you on Google Ad Manager and AdX. Plus we actually help you grow your traffic too. We're a partner, not just an ad provider.

➕ 'HeadlinesPlus' Traffic Exchange Program → We've developed a traffic-sharing exchange that adds you to a network of other quality publishers. It adds a Recommended Content widget at the bottom of your articles and for every click you send out of the site you get one in return. It's a great way to access a new audience and build a free new channel of traffic.