WEEK OF SEPTEMBER 23, 2025

THE PUBLISHER INSIDER

What you need to know this week 👇

1. Facebook continues upgrading publishes' user experience by updating the support section for Verified subscribers → You should now see an 'Enhanced support' section that include options to view all your support cases with agents as well as to get answers for a range of common topics from creator eligibility to the bonus program. It used to take as long as 6-12 months to resolve payout Facebook issues 2 years ago. Then it took 3-6 months. Now it's taking 1-2 months. Soon it will take a few weeks. It's not ideal but what's important is to look at the trend. Facebook is making the Content Monetization program and general user experience magnitudes better every month that goes by.

2. Facebook making major forward progress moving Content Monetization program from beta to the final product release → Most people don't realize this but Facebook's revenue share program is still in beta. Their goal has been to subscribe the first 1,000,000 pages to the program, which it seems like they're nearing at fast speed with all of the invites page owners have been getting in recent weeks. What's next? Expect a massive rollout to all Facebook page owners based on transparent criteria, just like YouTube and X.

3. Referral traffic from Facebook continues trending up → We said this last week, and it's still the case this week. Make sure you're ready to capitalize on this income stream going into Q4.

4. RPMs on display ads from referral traffic are climbing up FAST as we go into Q4 → Remember how we said we're launching our own ad network? Well, we did. And so we have more data points than ever before to help our network of publishers get the best results possible across the board. What we're seeing is RPMs are climbing for everyone, big and small. Those who can drive more traffic faster, with longer content, are getting the biggest RPM bumps. Remember, the easiest way to double your revenue is to double your earnings per every 1,000 sessions (a.k.a. your RPM)... easiest way to start doing this is by increasing your site's ad density.

Chart of the week 👇

What's happening? Social media interactions on articles are up 30% in the last two weeks. That means that more people are sharing articles by a huge margin, which means more referral traffic is being sent to websites from Facebook.
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What does that mean for you? It means you better have a website that you send traffic to, and you better have a high-RPM ad network attached to it! Here's an example: you can earn $10,000 from 1 million site sessions at a $10 RPM, or you can earn $30,000 off of the exact same base of traffic. Which one would you prefer?

Viral post of the week 👇

Check out this high engagement post to boost reach + content monetization earnings → they did all of the right moves to make this post explode (I don't know who the owner is but they 100% follow us on X), and probably generated over $1,000+ from this single image share... here's what they did right:

1. Super long caption (more time spent on FB = higher reach given to you)
2. #fblifestyle hashtag in the caption to take advantage of the extra earnings Facebook is giving out for lifestyle posts at the moment (just don't use hashtags in your posts otherwise)
3. Excellent image presented in a 'breaking news' format... this is exactly what Facebook users love
4. One comment posted immediately after the post was published, increasing engagement
5. Another one a few hours later, further boosting engagement and causing people to come back to the post

Follow this framework for your own posts and watch your earnings explode. The extra thing they could've done is add a link to an article to a website so they can earn from display ads.

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X posts of the week 👇

Publisher in a Box @publisherinabox Content Monetization invites are still out in full force! Pages of all sizes and performance levels are being accepted, we've never seen anything like it before Speed up the invitation by growing your page followers and reach fast consistently month-over-month. And make damn 7:56 PM • Sep 16, 2025 1 Retweets 12 Likes Read 6 replies

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Publisher in a Box @publisherinabox Do you want to join our website traffic exchange program? Here's how it works: 1. A 'recommended content' widget is added at the bottom of all your articles... content across our network of websites will appear there along with your own 2. For every click you send to a site in 7:56 PM • Sep 15, 2025 1 Retweets 17 Likes Read 3 replies

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Resources to help you grow 👇

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