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NOVEMBER 6, 2025
THE PUBLISHER INSIDER
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Welcome to the industry-leading, one-of-a-kind newsletter beloved by CEOs - now coming to you twice a week!
Stay updated on all the must-know news in the publishing industry, and exactly how your strategies need to evolve with the market. Use our content to guide your publishing and news strategy, and share it with your staff.
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How To Get Approved for Facebook’s revenue share program (and earn up to $35K/Month from a single page)
Facebook’s new Content Monetization Beta has changed the creator economy. For the first time, creators can earn across every content type, Reels, long-form videos, photos, even text posts, from a single system. The catch though, is it’s still invite-only, and approval now favors Pages that operate like real publishers: compliant, consistent, and original.
Our latest breakdown reveals what Meta’s latest update really means, who’s getting approved fastest, and why some creators are earning $1,000 to $35,000 a month while others stay stuck at “Not Eligible.” With insights drawn from a 250M-follower publishing network, we show how Facebook’s backend ranks Pages, what metrics matter most, and how to fix the hidden issues that keep you from qualifying.
If you’re serious about turning Facebook into a business, this guide is your roadmap to eligibility, approval, and scaling predictable revenue.
➡️ Read the full guide on how to get approved and start earning
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Meta apologizes over Biden-era censorship pressure (and course corrects fast)
Meta Platforms issued a rare mea culpa during a recent Senate hearing, with VP Neil Potts admitting the company regrets not pushing back harder against the Joe Biden-era content takedown requests. Posts on COVID, satire, and elections were repeatedly flagged for removal, and now Meta says it won’t let any administration steer its moderation decisions again.
At the same time, the company’s been rewriting its playbook. Meta ditched the old third-party fact-check system, brought political and breaking-news content back into circulation, and expanded its Community Notes-style transparency tools. The message is clear: the era of over-moderation is over. And the numbers are showing it.
➡️ Read the full article
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Google promotes FAKE content to millions on their Discover platform
Tens of millions of users saw fake stories flood Google Discover in recent months, from brand-new sites posing as trusted publishers. Headlines like “Driving Licence Update for Over-62s” and “New State Pension Age Announced” racked up massive views, exposing a gaping hole in Google’s quality filters.
The problem isn’t small. Discover has become a key traffic source for legitimate outlets. And now, the same feed is boosting AI spam and fabricated news at scale. Every sixth story is a Google ad unit, so the system still profits even when the content’s fake.
This is why the platform has been going through a massive cleanup since August of this year, as we've been reporting in recent weeks.
➡️ Read the full article
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Reddit’s user base soars to 116M as revenue spikes 69% in Q3
Reddit crushed expectations in Q3: revenue up 68% year-over-year to $585M and net income up over 5x to $163M. The platform now counts 116M daily active users (+19% YoY).
This momentum is a clear sign: engagement is up, ad spend is flowing, and the platform’s positioning itself as the social web’s most underrated revenue engine.
How do you take advantage of this growth? Reddit has an amazing stream of super viral content that you can curate and reshare on your own Facebook assets. It’s a huge source of viral content that can make your earnings explode
➡️ Read the full article
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Pinterest launches AI shopping assistant (expect Facebook to follow)
Pinterest is going full personal shopper mode. The platform just rolled out an AI shopping assistant that lets users talk to the app and get outfit or product recommendations in real time, complete with voice narration.
This isn’t just a feature drop. Pinterest wants to be the shopping interface for Gen Z’s 600M-strong user base, not just another mood board. After catching heat earlier this year for AI slop, the platform’s now labeling synthetic content and doubling down on authenticity.
And you can damn well bet that Facebook is going to follow suit to cut Pinterest off at the knees. They're the best in the industry at copying (see: stealing) from others, but we don't mind. They are, after all, continuously giving publishers more and more ways to earn. Thanks, Zuck!
➡️ Read the full article
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